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Andrea Vocino

deakin university department of marketing, , burwood,

19H-index
82Paper Count
1.5KCitation Count
Published Papers 24
Publication Date
Revolutionizing consumption: Unveiling the Allure of NFTs and digital twins for sustainable luxury fashion
err2025-10-10
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errMarta Massi; Andrea Vocino; Chiara Piancatelli; Paola Cillo; Anna Claudia Pellicelli
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Incentivising farm dam Enhancement: Barriers, motivations, and market potential in Australian grazing systems
err2025-09-17
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errElizabeth Galanis; Helena Clayton; Michael Burton; Andrea Vocino; Martino E. Malerba
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Generational responses to guerrilla marketing: examining brand associations across Generations Z and Y
err2025-09-15
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errHossein Faridniya; Andrea Vocino; Marta Massi; José I. Rojas-Méndez
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Toward D2A: Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences
err2025-03-20
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errMassi, Marta; Piancatelli, Chiara; Vocino, Andrea; Rojas-Mendez, Jose I.
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Making it real on social media: exploring authenticity strategies for sport and fitness influencers
err2024-06-10
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PREAI
errMassi, Marta; Piancatelli, Chiara; Vocino, Andrea; Rojas-Mendez, Jose I.
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The effects of QR delivered content on perceived product value
err2020-08-28
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errOAAI
errAcuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; Donvito, Raffaele
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Measuring consumer understanding and perception of eco-labelling: Item selection and scale validation
err2019-01-29
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PREAI
errTaufique, Khan Md Raziuddin; Polonsky, Michael Jay; Vocino, Andrea; Siwar, Chamhuri
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Employees or Consumers? The role of competing identities in individuals' evaluations of corporate reputation
err2018-06-21
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PREAI
errPuncheva-Michelotti, Petya; Vocino, Andrea; Michelotti, Marco; Gahan, Peter
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The effectiveness of life-cycle pricing for consumer durables
err2015-07-01
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PREAI
errGrimmer, Martin; Miles, Morgan P.; Polonsky, Michael Jay; Vocino, Andrea
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