logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
Back
G

Gerard J. Tellis

3670 trousdale pkwy

69H-index
235Paper Count
2.2WCitation Count
Published Papers 68
Publication Date
logo
What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures
errJournal of International Marketing
IF4.2
err2026-04-25
err0
PREAI
errGratiana Pol; Eden Yin; Gerard J. Tellis
errShare
errSave
The Role of Artificial Intelligence in the Ideation Process
errJournal of Product Innovation Management
IF8
err2025-06-06
err0
PREAI
errChristian Pescher; Gerard J. Tellis
errShare
errSave
Ideators’ success in innovation tournaments: Participation, productivity, or pressure?
errInternational Journal of Research in Marketing
IF7.5
err2024-09-17
err0
PREAI
errChristian Pescher; Gerard J. Tellis; Johann Füller
errShare
errSave
Cash or Non-Cash? Exploring Ideators' Incentive Preferences in Crowdsourcing Contests
errinformation management
IF6.2
err2024-06-24
err1
errOAAI
errRiedl, Christoph; Fueller, Johann; Hutter, Katja; Tellis, Gerard J.
errShare
errSave
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
errthe academy of marketing science
IF4.9
err2024-01-01
err26
PREAI
errBell, J. Jason; Pescher, Christian; Tellis, Gerard J.; Fueller, Johann
errShare
errSave
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err8
errOAAI
errBorah, Abhishek; Bahadir, S. Cem; Colicev, Anatoli; Tellis, Gerard J.
errShare
errSave
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
errJOURNAL OF MARKETING
IF10.4
err2021-10-08
err27
PREAI
errWei, Yanhao; Hong, Jihoon; Tellis, Gerard J.
errShare
errSave
Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement
errJOURNAL OF MARKETING
IF10.4
err2020-12-17
err15
PREAI
errChandrasekaran, Deepa; Tellis, Gerard J.; James, Gareth M.
errShare
errSave
Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Markets
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-07-01
err19
errOAAI
errvan Dieijen, Myrthe; Borah, Abhishek; Tellis, Gerard J.; Franses, Philip Hans
errShare
errSave
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
errJOURNAL OF MARKETING
IF10.4
err2019-04-24
err306
PREAI
errTellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei
errShare
errSave
Comments on Do brands compete or co-exist?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-01-07
err0
PREAI
errTellis, Gerard J.
errShare
errSave
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-10
err279
PREAI
errSethuraman, Raj; Tellis, Gerard J.; Briesch, Richard A.
errShare
errSave
Silicon envy: How global innovation clusters hurt or stimulate each other across developed and emerging markets
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2018-07-06
err14
PREAI
errHarmancioglu, Nukhet; Tellis, Gerard J.
errShare
errSave
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
errthe academy of marketing science
IF4.9
err2017-11-01
err58
PREAI
errTirunillai, Seshadri; Tellis, Gerard J.
errShare
errSave
Interesting and impactful research: on phenomena, theory, and writing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-09-12
err21
errOAAI
errTellis, Gerard J.
errShare
errSave
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
errJOURNAL OF MARKETING RESEARCH
IF5
err2016-04-01
err243
PREAI
errBorah, Abhishek; Tellis, Gerard J.
errShare
errSave
Is China uniform? Intra-country differences in the takeoff of new products
errTECHNOVATION
IF10.9
err2016-01-01
err18
PREAI
errLi, Ying; Tellis, Gerard J.
errShare
errSave
Skimming or Penetration? Strategic Dynamic Pricing for New Products
errthe academy of marketing science
IF4.9
err2015-03-01
err51
errOAAI
errSpann, Martin; Fischer, Marc; Tellis, Gerard J.
errShare
errSave
The Dive and Disruption of Successful Current Products: Measures, Global Patterns, and Predictive Model
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2014-12-12
err17
PREAI
errPalacios Fenech, Javier; Tellis, Gerard J.
errShare
errSave
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-08-01
err559
PREAI
errTirunillai, Seshadri; Tellis, Gerard J.
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
J
John R. Hauser
H-index: 75 · Papers: 490
P
Philip Hans Franses
H-index: 67 · Papers: 914
C
Claes Fornell
H-index: 58 · Papers: 163
J
Ji Zhu
H-index: 54 · Papers: 224
A
Abbie Griffin
H-index: 49 · Papers: 235
View more