José Afonso Mazzon - Publications, H-index & Citations

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José Afonso Mazzon

universidade de sao paulo

20H-index

174Paper Count

2.0KCitation Count

Published Papers 12

Publication Date

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2020-03-10

OAAI

Terres, Mellina da Silva; Herter, Marcia Maurer; Costa Pinto, Diego; Mazzon, Jose A.

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JOURNAL OF SOCIAL MARKETING

IF2.6

2019-09-18

PREAI

Carvalho, Hamilton Coimbra; Mazzon, Jose Afonso

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JOURNAL OF SOCIAL MARKETING

IF2.6

2018-12-06

PREAI

Carvalho, Hamilton Coimbra; Mazzon, Jose Afonso; Santos, Joaquim Rocha

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JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-12-01

PREAI

Isabella, Giuliana; Mazzon, Jose Afonso; Dimoka, Angelika

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MANAGEMENT DECISION

IF5.1

2016-10-17

119

PREAI

Barakat, Simone R.; Isabella, Giuliana; Gama Boaventura, Joao Mauricio; Mazzon, Jose Afonso

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MARKETING INTELLIGENCE & PLANNING

IF5.4

2016-09-05

PREAI

Cordeiro, Rafaela Almeida; Ponchio, Mateus Canniatti; Mazzon, Jose Afonso

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JOURNAL OF SOCIAL MARKETING

IF2.6

2015-04-13

PREAI

Carvalho, Hamilton Coimbra; Mazzon, Jose Afonso

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JOURNAL OF INTERACTIVE MARKETING

IF7.8

2014-08-01

PREAI

de Almeida, Stefania Ordovas; Dholakia, Utpal M.; Hernandez, Jose Mauro C.; Mazzon, Jose Afonso

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2013-03-01

PREAI

Kamakura, Wagner A.; Mazzon, Jose A.

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INTERNATIONAL JOURNAL OF FORECASTING

IF7.1

2006-10-01

PREAI

Kamakura, Wagner A.; Mazzon, Jose Afonso; De Bruyn, Arnaud

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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2003-03-01

223

PREAI

Kamakura, WA; Wedel, M; de Rosa, F; Mazzon, JA

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the academy of marketing science

IF4.9

2002-08-01

342

PREAI

Kamakura, WA; Mittal, V; de Rosa, F; Mazzon, JA

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Research Directions