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G

Gerard Prendergast

Hong Kong Baptist University

35H-index
133Paper Count
4.9KCitation Count
Published Papers 20
Publication Date
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errPSYCHOLOGY & MARKETING
IF9.1
err2024-03-02
err1
errOAAI
errMontecchi, Matteo; Gvirtz, Andres; Plangger, Kirk; Prendergast, Gerard; West, Douglas
errShare
errSave
errJOURNAL OF SERVICES MARKETING
IF4.5
err2021-11-25
err5
PREAI
errToscani, Giulio; Prendergast, Gerard
errShare
errSave
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2019-05-13
err10
PREAI
errLai, Sin Man; Prendergast, Gerard
errShare
errSave
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2018-03-07
err21
PREAI
errToscani, Giulio; Prendergast, Gerard
errShare
errSave
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-10-19
err15
PREAI
errPrendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk
errShare
errSave
errPERSONALITY AND INDIVIDUAL DIFFERENCES
IF2.6
err2015-04-01
err78
errOAAI
errThompson, Edmund R.; Prendergast, Gerard P.
errShare
errSave
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err52
PREAI
errPoon, Derek T. Y.; Prendergast, Gerard
errShare
errSave
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err174
PREAI
errPrendergast, Gerard; Ko, David; Yuen, Siu Yin V.
errShare
errSave
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err2
PREAI
errPrendergast, Gerard; Thompson, Edmund R.
errShare
errSave
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err117
PREAI
errChan, Kara; Prendergast, Gerard P.
errShare
errSave
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-02-04
err14
PREAI
errPrendergast, Gerard P.; Tsang, Alex S. L.; Cheng, Ranis
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errSave
errJOURNAL OF ADVERTISING
IF7
err2013-05-31
err14
PREAI
errPrendergast, G; Shi, YZ; West, D
errShare
errSave
errPERSONALITY AND INDIVIDUAL DIFFERENCES
IF2.6
err2013-03-01
err31
PREAI
errThompson, Edmund R.; Prendergast, Gerard P.
errShare
errSave
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2011-04-05
err85
PREAI
errNgan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L.
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errSave
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2009-11-13
err16
PREAI
errWest, Douglas; Prendergast, Gerard P.
errShare
errSave
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2009-11-13
err97
PREAI
errTsang, Alex S. L.; Prendergast, Gerard
errShare
errSave
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2009-05-29
err18
PREAI
errTsang, Alex S. L.; Prendergast, Gerard
errShare
errSave
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2008-11-14
err3
PREAI
errPrendergast, Gerard; Tsang, Alex S. L.; Lo, Chit Yu
errShare
errSave
errPSYCHOLOGY & MARKETING
IF9.1
err2008-10-20
err28
PREAI
errPrendergast, Gerard P.; Thompson, Edmund R.
errShare
errSave
errJOURNAL OF ADVERTISING
IF7
err2006-10-01
err22
PREAI
errPrendergast, Gerard; West, Douglas; Shi, Yi-Zheng
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
K
Kara Chan
H-index: 34 · Papers: 301
D
Douglas West
H-index: 31 · Papers: 124
K
Kirk Plangger
H-index: 29 · Papers: 108
E
Edmund R. Thompson
H-index: 21 · Papers: 62
A
Alex S.L. Tsang
H-index: 19 · Papers: 39
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