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E

Erik Maier

chemnitz university of technology

18H指数
41论文数
1.1K被引数
收录论文 21
发表时间
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Product Introduction Events and Stock Returns: A Meta-Analysis产品介绍活动与股票回报：一项元分析
errJournal of Product Innovation Management
IF8
err2026-08-05
err0
errOAAI
errNiklas Grube; Erik Maier; Tammo Bijmolt
err分享
err收藏
The effect of events on retail area visits事件对零售区域访问的影响
errJournal of Retailing
IF10.2
err2026-06-17
err0
errOAAI
errRobert Schwarz; Erik Maier
err分享
err收藏
Anchor store closure effects on retail area visits: An analysis of department store closures in Germany德国百货商店关闭对零售区域访问量的影响：德国百货商店关闭的分析
errJournal of Retailing
IF10.2
err2026-05-13
err0
errOAAI
errErik Maier
err分享
err收藏
Decomposing cross-channel advertising support of retailer price promotions
errJOURNAL OF RETAILING
IF10.2
err2024-09-01
err0
errOAAI
errMaier, Erik; Dost, Florian
err分享
err收藏
The effect of green influencer message characteristics: Framing, construal, and timing
errPSYCHOLOGY & MARKETING
IF9.1
err2024-05-14
err1
PREAI
errKoenig, Sarah; Maier, Erik
err分享
err收藏
Preaching to the choir: Do green influencers make a difference?
errJOURNAL OF CLEANER PRODUCTION
IF10
err2024-04-01
err5
errOAAI
errKoenig, Sarah; Maier, Erik
err分享
err收藏
Adbusting: How advertising altered by activists affects brands
errPSYCHOLOGY & MARKETING
IF9.1
err2024-01-18
err2
errOAAI
errMaier, Erik; Mafael, Alexander
err分享
err收藏
Financial consequences of adding bricks to clicks
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-09-01
err2
PREAI
errMaier, Erik; Bornschein, Rico; Manss, Rico; Hesse, Damian
err分享
err收藏
Interactive Ad Avoidance on Mobile Phones
errJOURNAL OF ADVERTISING
IF7
err2022-06-27
err10
PREAI
errSchmidt, Lennard L.; Maier, Erik
err分享
err收藏
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err27
errOAAI
errMaier, Erik; Wieringa, Jaap
err分享
err收藏
The Effect of Electronic Shelf Labels on Store Revenue
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2020-10-08
err12
PREAI
errBoden, Joe; Maier, Erik; Dost, Florian
err分享
err收藏
The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes
errPSYCHOLOGY & MARKETING
IF9.1
err2020-04-12
err39
errOAAI
errSchmidt, Lennard; Bornschein, Rico; Maier, Erik
err分享
err收藏
Reducing Competitive Research Shopping With Cross-Channel Delivery
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2020-01-01
err23
PREAI
errWeber, Anja; Maier, Erik
err分享
err收藏
The effect of credit card versus mobile payment on convenience and consumers' willingness to pay
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-01-01
err108
PREAI
errBoden, Joe; Maier, Erik; Wilken, Robert
err分享
err收藏
Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2019-12-01
err2
PREAI
errMaier, Erik
err分享
err收藏
The interaction effect of mobile phone screen and product orientation on perceived product size
errPSYCHOLOGY & MARKETING
IF9.1
err2019-05-22
err20
PREAI
errSchmidt, Lennard; Maier, Erik
err分享
err收藏
The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2019-01-06
err9
PREAI
errMaier, Erik
err分享
err收藏
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2018-11-01
err43
errOAAI
errMaier, Erik; Dost, Florian
err分享
err收藏
The positive effect of contextual image backgrounds on fluency and liking
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2018-01-01
err44
PREAI
errMaier, Erik; Dost, Florian
err分享
err收藏
Supply and demand on crowdlending platforms: connecting small and medium-sized enterprise borrowers and consumer investors
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-11-01
err66
PREAI
errMaier, Erik
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
Tammo H.A. Bijmolt
H 指数: 50 · 论文数: 222
R
Robert L. Wilken
H 指数: 28 · 论文数: 243
J
Jaap E. Wieringa
H 指数: 25 · 论文数: 104
A
Anja Weber
H 指数: 14 · 论文数: 23
F
Florian Dost
H 指数: 14 · 论文数: 51
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