Florian Dost - Publications, H-index & Citations

Florian Dost

Brandenburg University of Technology

14H指数

51论文数

616被引数

收录论文 18

发表时间

Competitor click fraud in digital advertising:How managers can navigate the paradoxes of invisible sabotage 数字广告中的竞争对手点击欺诈：管理者如何应对无形破坏的矛盾

Business Horizons

IF7

2026-06-22

OAAI

Dejla Hrnjadovic; Florian Dost

Beyond youth: The optimal age for influencer credibility and marketing success 超越青年：影响者可信度与营销成功的最佳年龄

Journal of the Academy of Marketing Science

IF10.1

2026-02-28

OAAI

Clara Galle; Vanessa Lau; Florian Dost

Decomposing cross-channel advertising support of retailer price promotions

JOURNAL OF RETAILING

IF10.2

2024-09-01

OAAI

Maier, Erik; Dost, Florian

Identifying and responding to outlier demand in revenue management

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2021-09-01

OAAI

Rennie, Nicola; Cleophas, Catherine; Sykulski, Adam M.; Dost, Florian

The Effect of Electronic Shelf Labels on Store Revenue

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

IF3.8

2020-10-08

PREAI

Boden, Joe; Maier, Erik; Dost, Florian

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking

JOURNAL OF ADVERTISING

IF7

2019-06-11

PREAI

Soellner, Johanna; Dost, Florian

Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2019-03-01

PREAI

Pannhorst, Matthias; Dost, Florian

An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms

SMALL BUSINESS ECONOMICS

IF4.8

2019-02-26

PREAI

Frese, Tobias; Geiger, Ingmar; Dost, Florian

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

JOURNAL OF MARKETING

IF10.4

2018-12-07

OAAI

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; Libai, Barak

Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2018-11-01

OAAI

Maier, Erik; Dost, Florian

The positive effect of contextual image backgrounds on fluency and liking

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2018-01-01

PREAI

Maier, Erik; Dost, Florian

Value-based pricing in competitive situations with the help of multi-product price response maps

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-07-01

PREAI

Dost, Florian; Geiger, Ingmar

A meta-analysis of price change fairness perceptions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

PREAI

Tarrahi, Farid; Eisend, Martin; Dost, Florian

Revisiting firm-created word of mouth: High-value versus low-value seed selection

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

PREAI

Dost, Florian; Sievert, Jens; Kassim, David

Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2015-05-01

PREAI

Geiger, Ingmar; Dost, Florian; Schoenhoff, Alejandro; Kleinaltenkamp, Michael

A non-linear causal network of marketing channel system structure

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2015-03-01

PREAI

Dost, Florian

On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

JOURNAL OF RETAILING

IF10.2

2014-09-01

PREAI

Dost, Florian; Wilken, Robert; Eisenbeiss, Maik; Skiera, Bernd

Measuring willingness to pay as a range, revisited: When should we care?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2012-06-01

PREAI

Dost, Florian; Wilken, Robert

研究方向