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P

Paul W. Miniard

State University System of Florida

29H指数
61论文数
3.0K被引数
收录论文 18
发表时间
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What brand extensions need to fully benefit from their parental heritage
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-06-12
err25
errOAAI
errMiniard, Paul W.; Jayanti, Rama K.; Alvarez, Cecilia M. O.; Dickson, Peter R.
err分享
err收藏
Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects
errJOURNAL OF MARKETING
IF10.4
err2013-07-01
err4
PREAI
errMiniard, Paul W.; Mohammed, Shazad Mustapha; Barone, Michael J.; Alvarez, Cecilia M. O.
err分享
err收藏
Understanding the mental representations created by comparative advertising
errJOURNAL OF ADVERTISING
IF7
err2013-05-31
err21
PREAI
errManning, KC; Miniard, PW; Barone, MJ; Rose, RL
err分享
err收藏
A further assessment of indirect comparative advertising claims of superiority over all competitors
errJOURNAL OF ADVERTISING
IF7
err2006-12-01
err32
PREAI
errMiniard, Paul W.; Barone, Michael J.; Rose, Randall L.; Manning, Kenneth C.
err分享
err收藏
On the potential for advertising to facilitate trust in the advertised brand
errJOURNAL OF ADVERTISING
IF7
err2006-12-01
err69
PREAI
errLi, Fuan; Miniard, Paul W.
err分享
err收藏
Consumer response to retailers' use of partially comparative pricing
errJOURNAL OF MARKETING
IF10.4
err2004-07-01
err27
PREAI
errBarone, MJ; Manning, KC; Miniard, PW
err分享
err收藏
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
errJOURNAL OF ADVERTISING
IF7
err2004-01-01
err21
PREAI
errBarone, MJ; Palan, KM; Miniard, PW
err分享
err收藏
The facilitating influence of consumer knowledge on the effectiveness of daily value reference information
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2000-07-01
err40
PREAI
errLi, F; Miniard, PW; Barone, MJ
err分享
err收藏
The influence of positive mood on brand extension evaluations
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2000-03-01
err189
PREAI
errBarone, MJ; Miniard, PW; Romeo, JB
err分享
err收藏
How and when factual ad claims mislead consumers: Examining the deceptive consequences of copy x copy interactions for partial comparative advertisements
errJOURNAL OF MARKETING RESEARCH
IF5
err1999-02-01
err42
PREAI
errBarone, MJ; Miniard, PW
err分享
err收藏
ON THE NEED FOR RELATIVE MEASURES WHEN ASSESSING COMPARATIVE ADVERTISING EFFECTS
errJOURNAL OF ADVERTISING
IF7
err1993-09-01
err37
PREAI
errMINIARD, PW; ROSE, RL; BARONE, MJ; MANNING, KC
err分享
err收藏
WHEN PERSUASION GOES UNDETECTED - THE CASE OF COMPARATIVE ADVERTISING
errJOURNAL OF MARKETING RESEARCH
IF5
err1993-08-01
err51
PREAI
errROSE, RL; MINIARD, PW; BARONE, MJ; MANNING, KC; TILL, BD
err分享
err收藏
PERIPHERAL PERSUASION AND BRAND CHOICE
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1992-09-01
err60
PREAI
errMINIARD, PW; SIRDESHMUKH, D; INNIS, DE
err分享
err收藏
PICTURE-BASED PERSUASION PROCESSES AND THE MODERATING ROLE OF INVOLVEMENT
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1991-06-01
err283
PREAI
errMINIARD, PW; BHATLA, S; LORD, KR; DICKSON, PR; UNNAVA, HR
err分享
err收藏
ON THE FORMATION AND RELATIONSHIP OF AD AND BRAND ATTITUDES - AN EXPERIMENTAL AND CAUSAL-ANALYSIS
errJOURNAL OF MARKETING RESEARCH
IF5
err1990-08-01
err140
PREAI
errMINIARD, PW; BHATLA, S; ROSE, RL
err分享
err收藏
MODELING PERSONAL AND NORMATIVE INFLUENCES ON BEHAVIOR
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1983-09-01
err111
PREAI
errMINIARD, PW; COHEN, JB
err分享
err收藏
A FURTHER ASSESSMENT OF MEASUREMENT INFLUENCES ON THE INTENTION-BEHAVIOR RELATIONSHIP
errJOURNAL OF MARKETING RESEARCH
IF5
err1983-05-01
err27
PREAI
errMINIARD, PW; OBERMILLER, C; PAGE, TJ
err分享
err收藏
THE MISUSE OF REPEATED MEASURES ANALYSIS IN MARKETING-RESEARCH
errJOURNAL OF MARKETING RESEARCH
IF5
err1983-02-01
err89
PREAI
errLATOUR, SA; MINIARD, PW
err分享
err收藏

研究方向

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合作学者
合作期刊
P
Peter R. Dickson
H 指数: 41 · 论文数: 105
K
Kenneth C. Manning
H 指数: 39 · 论文数: 122
J
Joel B. Cohen
H 指数: 30 · 论文数: 108
M
Michael J. Barone
H 指数: 28 · 论文数: 77
K
Kenneth R. Lord
H 指数: 27 · 论文数: 78
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