Jennifer Christie Siemens - Publications, H-index & Citations | 科言猫

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Jennifer Christie Siemens

Clemson University

12H指数

23论文数

572被引数

收录论文 6

发表时间

The Ripple Effect of Macromarketing Education: Examining Student Knowledge, Concern, Behavior, and Value Perception 宏观营销教育的涟漪效应：考察学生知识、关注、行为及价值感知

Journal of Macromarketing

IF2.3

2025-08-19

0

PREAI

Anastasia Thyroff; William E. Kilbourne; Molly I. Rapert; Sarah C. Grace; Jennifer C. Siemens

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Lean on me: the positive effects of brand resources and brand love during stressful life transitions

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2023-07-28

1

PREAI

Killian, Ginger; Siemens, Jennifer; Thyroff, Anastasia; Smith, Scott

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Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-02-15

43

PREAI

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; Thyroff, Anastasia; Killian, Ginger

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The influence of message appeal, social norms and donation social context on charitable giving: investigating the role of cultural tightness-looseness

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2020-02-10

21

PREAI

Siemens, Jennifer Christie; Raymond, Mary Anne; Choi, Yunsik; Choi, Jayoung

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Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands

JOURNAL OF ADVERTISING

IF7

2020-01-30

14

PREAI

Siemens, Jennifer Christie; Weathers, Danny; Smith, Scott; Fisher, Dan

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Minding the store: Are entrepreneurial retailers more successful?

ACADEMY OF MANAGEMENT PERSPECTIVES

IF5.7

2006-11-01

2

PREAI

Siemens, Jennifer Christie

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