Yuping Liu–Thompkins - Publications, H-index & Citations

Yuping Liu–Thompkins

Old Dominion University

17H指数

36论文数

2.3K被引数

收录论文 16

发表时间

Generative AI: Delivering on the Promises and Understanding the Perils Grewal, D.; Okazaki, S.; Guha, A.; Liu-Thompkins, Y. 生成式AI：实现承诺与理解风险。J. Public Policy Mark. 2025, 44, 299–308. [Google Scholar] [CrossRef]

Journal of Public Policy & Marketing

IF4.7

2025-06-09

PREAI

Dhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins

Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design

JOURNAL OF ADVERTISING

IF7

2024-11-06

PREAI

Thomas, Veronica L.; Liu-Thompkins, Yuping

Personalized email marketing in loyalty programs: The role of multidimensional construal levels

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2023-02-25

PREAI

Zhang, Junzhou; Liu-Thompkins, Yuping

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience 营销互动中的人工移情: 弥合情感和社交客户体验中的人工智能鸿沟

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2022-07-08

OAAI

Liu-Thompkins, Yuping; Okazaki, Shintaro; Li, Hairong

What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades

JOURNAL OF RETAILING

IF10.2

2022-03-01

PREAI

Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, Arjang Attar; Zal, Saeed

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

JOURNAL OF ADVERTISING

IF7

2020-08-05

OAAI

Liu-Thompkins, Yuping; Maslowska, Ewa; Ren, Yuqing; Kim, Hyejin

Investigating the influence of regulatory focus on the efficacy of online review volume versus valence

EUROPEAN JOURNAL OF MARKETING

IF5.1

2020-07-24

PREAI

Kordrostami, Elika; Liu-Thompkins, Yuping; Rahmani, Vahid

Shopping online? The role of imagination and gender

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-12-03

PREAI

Mann, Manveer K.; Liu-Thompkins, Yuping

Advertising in Asia: Theories and Implications for Practice

JOURNAL OF ADVERTISING

IF7

2019-11-11

OAAI

Chang, Chingching; Lee, Wei-Na; Liu-Thompkins, Yuping

Experiencing nostalgia through the lens of life satisfaction 通过生活满意度的镜头体验怀旧

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-04-04

PREAI

Khoshghadam, Leila; Kordrostami, Elika; Liu-Thompkins, Yuping

A Decade of Online Advertising Research: What We Learned and What We Need to Know

JOURNAL OF ADVERTISING

IF7

2019-02-06

109

PREAI

Liu-Thompkins, Yuping

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

JOURNAL OF ADVERTISING

IF7

2017-01-25

PREAI

Liu-Thompkins, Yuping; Malthouse, Edward C.

The Impact of Home Country Institutions on Corporate Technological Entrepreneurship via R&D Investments and Virtual World Presence

ENTREPRENEURSHIP THEORY AND PRACTICE

IF7.9

2014-03-01

PREAI

Judge, William Q.; Liu-Thompkins, Yuping; Brown, J. Lee; Pongpatipat, Chatdanai

Managing Brands in the Social Media Environment

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2013-11-01

574

OAAI

Gensler, Sonja; Voelckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

JOURNAL OF MARKETING

IF10.4

2013-09-01

131

OAAI

Liu-Thompkins, Yuping; Tam, Leona

Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2012-05-01

PREAI

Liu-Thompkins, Yuping; Rogerson, Michelle

研究方向