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M

Mayoor Mohan

Virginia Commonwealth University

16H指数
64论文数
739被引数
收录论文 18
发表时间
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The effect of brand alliances across dependent variables and research designs: A meta-analysis品牌联盟对因变量的影响及研究设计：一项元分析
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err0
PREAI
errVoss, Kevin E.; Mohan, Mayoor; Jung, Jin Ho; Jimenez, Fernando R.
err分享
err收藏
A review of plant disease detection and classification methods
errINTERNATIONAL JOURNAL OF MODELLING AND SIMULATION
IF3.9
err2023-10-30
err2
PREAI
errMohan, M.; Akila, M.; Prasath, B.
err分享
err收藏
Development and Validation of a Service Captivity Scale
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-06-19
err2
PREAI
errRayburn, Steven W.; Makarem, Suzanne C.; Mohan, Mayoor; Arnold, Todd J.; Jackson, Yamile C.
err分享
err收藏
Integrating B2B and B2C research to explain industrial buyer behavior
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-10-01
err2
PREAI
errCasidy, Riza; Mohan, Mayoor; Nyadzayo, Munyaradzi
err分享
err收藏
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err12
PREAI
errMohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, Munyaradzi
err分享
err收藏
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2022-06-28
err5
PREAI
errNyadzayo, Munyaradzi W.; Casidy, Riza; Mohan, Mayoor
err分享
err收藏
Customer identification: The missing link between relationship quality and supplier performance
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-08-01
err27
PREAI
errMohan, Mayoor; Nyadzayo, Munyaradzi W.; Casidy, Riza
err分享
err收藏
Another day, another chance: Daily workplace experiences and their impact on creativity另一天，另一次机会: 日常工作经历及其对创造力的影响
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2021-06-23
err9
PREAI
errMcKay, Alexander S.; Mohan, Mayoor; Reina, Christopher S.
err分享
err收藏
Relationship factors and firms' willingness-to-pay: A comparison of east-west settings
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-11-01
err16
PREAI
errNyadzayo, Munyaradzi W.; Mohan, Mayoor; Casidy, Riza
err分享
err收藏
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err37
PREAI
errFerguson, Jodie L.; Mohan, Mayoor
err分享
err收藏
Service innovation and adoption in industrial markets: An SME perspective
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err46
PREAI
errCasidy, Riza; Nyadzayo, Munyaradzi; Mohan, Mayoor
err分享
err收藏
Integrating reciprocity into a social exchange model of inter-firm B2B relationships
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-10-07
err45
PREAI
errVoss, Kevin E.; Tanner, Emily C.; Mohan, Mayoor; Lee, Yong-Ki; Kim, Hong Keun
err分享
err收藏
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-07-01
err33
PREAI
errCasidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; Brown, Brian
err分享
err收藏
Perceived globalness and localness in B2B brands: A co-branding perspectiveB2B品牌感知的全球性和地方性: 联合品牌视角
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-07-01
err38
PREAI
errMohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; Schoefer, Klaus
err分享
err收藏
Corporate brands as brand allies作为品牌盟友的企业品牌
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-02-12
err16
PREAI
errMohan, Mayoor; Voss, Kevin E.; Jimenez, Fernando R.; Gammoh, Bashar S.
err分享
err收藏
Brand skill: linking brand functionality with consumer-based brand equity品牌技能: 将品牌功能与基于消费者的品牌资产联系起来
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2017-08-21
err13
PREAI
errMohan, Mayoor; Jimenez, Fernando R.; Brown, Brian P.; Cantrell, Caley
err分享
err收藏
Service quality and acculturation: advancing immigrant healthcare utilization
errJOURNAL OF SERVICES MARKETING
IF4.5
err2017-07-10
err25
PREAI
errDavis, Kathryn Simons; Mohan, Mayoor; Rayburn, Steven W.
err分享
err收藏
Good times, bad times: the stock market performance of firms that own high value brands
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-05-09
err22
PREAI
errVoss, Kevin; Mohan, Mayoor
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Y
Yong‐Ki Lee
H 指数: 36 · 论文数: 215
R
Riza Casidy
H 指数: 29 · 论文数: 102
T
Todd J. Arnold
H 指数: 28 · 论文数: 71
M
Munyaradzi W. Nyadzayo
H 指数: 23 · 论文数: 58
K
Kevin E. Voss
H 指数: 23 · 论文数: 54
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