Edward F. McQuarrie - Publications, H-index & Citations

Edward F. McQuarrie

https://orcid.org/0000-0002-2713-1153view further author information

34H指数

149论文数

1.4W被引数

收录论文 27

发表时间

When the Equity Premium Was New: How the Baleful Impact of Deflation Eluded E. L. Smith 当股权溢价理论新颖之时：通货紧缩的负面影响如何被E. L. Smith所忽视

Financial Analysts Journal

IF2.2

2026-06-22

PREAI

Edward F. McQuarrie

Stocks for the Long Run? Sometimes Yes, Sometimes No

FINANCIAL ANALYSTS JOURNAL

IF2.2

2023-11-13

OAAI

Mcquarrie, Edward F.

Lost and found: Individual differences in propensity to process visual elements of persuasion

PSYCHOLOGY & MARKETING

IF9.1

2019-01-07

PREAI

DeRosia, Eric D.; McQuarrie, Edward F.

Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues

JOURNAL OF HEALTH COMMUNICATION

IF2.4

2017-07-27

OAAI

Russell, Cristel Antonia; Russell, Dale Wesley; Grube, Joel W.; McQuarrie, Edward

How Investors Became Consumers 投资者如何成为消费者

JOURNAL OF MACROMARKETING

IF2.3

2016-07-27

PREAI

McQuarrie, Edward F.; Statman, Meir

Dreaming out loud on Pinterest New forms of indirect persuasion

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-02-03

PREAI

Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F.

A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

McQuarrie, Edward F.; Mick, David Glen

The Face of the Brand: How Art Directors Understand Visual Brand Identity

JOURNAL OF ADVERTISING

IF7

2014-11-05

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn

Threats to the scientific status of experimental consumer psychology: A Darwinian perspective

marketing theory and practice

IF2.8

2014-07-02

PREAI

McQuarrie, Edward F.

How Visual Brand Identity Shapes Consumer Response

PSYCHOLOGY & MARKETING

IF9.1

2014-01-24

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn

The Megaphone Effect: Taste and Audience in Fashion Blogging

JOURNAL OF CONSUMER RESEARCH

IF6.4

2013-06-01

373

PREAI

McQuarrie, Edward F.; Miller, Jessica; Phillips, Barbara J.

It's not your father's magazine ad - Magnitude and direction of recent changes in advertising style

JOURNAL OF ADVERTISING

IF7

2013-03-04

PREAI

McQuarrie, Edward F.; Phillips, Barbara J.

Contesting the social impact of marketing: A re-characterization of women's fashion advertising

marketing theory and practice

IF2.8

2011-06-30

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.

PERSONIFICATION IN ADVERTISING Using a Visual Metaphor to Trigger Anthropomorphism

JOURNAL OF ADVERTISING

IF7

2011-04-01

291

PREAI

Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J.

Narrative and Persuasion in Fashion Advertising

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-10-01

246

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.

IMPACT OF ADVERTISING METAPHOR ON CONSUMER BELIEF Delineating the Contribution of Comparison Versus Deviation Factors

JOURNAL OF ADVERTISING

IF7

2009-04-01

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.

Indirect persuasion in advertising - How consumers process metaphors presented in pictures and words

JOURNAL OF ADVERTISING

IF7

2005-06-01

277

PREAI

McQuarrie, EF; Phillips, BJ

WHAT FOCUS GROUPS CAN AND CANNOT DO - A REPLY

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2003-09-18

PREAI

MCQUARRIE, EF; MCINTYRE, SH

Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising

JOURNAL OF CONSUMER RESEARCH

IF6.4

2003-03-01

164

PREAI

McQuarrie, EF; Mick, DG

Visual rhetoric in advertising: Text-interpretive, experimental, and reader-response analyses

JOURNAL OF CONSUMER RESEARCH

IF6.4

1999-06-01

425

PREAI

McQuarrie, EF; Mick, DG

研究方向