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N

Naa Amponsah Dodoo

university of south carolina columbia

16H指数
27论文数
633被引数
收录论文 11
发表时间
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The impact of sensation seeking on consumer responses to branded content on short-video sharing apps寻求新奇体验对消费者在短视频分享应用上对品牌内容的反应影响
errJOURNAL OF MARKETING COMMUNICATIONS
IF4.6
err2025-09-01
err0
PREAI
errDodoo, Naa Amponsah; Youn, Seounmi
err分享
err收藏
Disclosing AI's Involvement in Advertising to Consumers: A Task-Dependent Perspective
errJOURNAL OF ADVERTISING
IF7
err2024-03-12
err4
PREAI
errWu, Linwan; Dodoo, Naa Amponsah; Wen, Taylor Jing
err分享
err收藏
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-18
err2
errOAAI
errWen, Taylor Jing; Wu, Linwan; Dodoo, Naa Amponsah; Kim, Eunice
err分享
err收藏
Brand anthropomorphism on Twitter: communication strategies and consumer engagement
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-01-03
err13
PREAI
errWu, Linwan; Dodoo, Naa Amponsah; Choi, Chang-Won
err分享
err收藏
Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2022-12-09
err2
PREAI
errMorton, Cynthia R.; Dodoo, Naa Amponsah; Villegas, Jorge; Mueller, Sophia; Chang, Hye Soo
err分享
err收藏
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks
errJOURNAL OF ADVERTISING
IF7
err2021-06-25
err21
PREAI
errJiang, Mengtian; Dodoo, Naa Amponsah
err分享
err收藏
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-05-08
err27
PREAI
errWu, Linwan; Dodoo, Naa Amponsah; Wen, Taylor Jing; Ke, Li
err分享
err收藏
The power of brand nostalgia: Contrasting brand personality dimensions and consumer-brand relationships of nostalgic and non-nostalgic brands
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-04-08
err31
PREAI
errYoun, Seounmi; Dodoo, Naa Amponsah
err分享
err收藏
Snapping and chatting away: Consumer motivations for and outcomes of interacting with Snapchat AR ad lens
errTELEMATICS AND INFORMATICS
IF8.3
err2021-03-01
err19
PREAI
errDodoo, Naa Amponsah; Youn, Seounmi
err分享
err收藏
Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus
errJOURNAL OF ADVERTISING
IF7
err2020-04-30
err13
PREAI
errWu, Linwan; Dodoo, Naa Amponsah
err分享
err收藏
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-03-21
err38
PREAI
errWen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa Amponsah
err分享
err收藏

研究方向

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合作学者
合作期刊
S
Seounmi Youn
H 指数: 32 · 论文数: 55
E
Eunice Kim
H 指数: 26 · 论文数: 125
L
Linwan Wu
H 指数: 18 · 论文数: 49
J
Jorge Villegas
H 指数: 12 · 论文数: 37
T
Taylor Jing Wen
H 指数: 12 · 论文数: 29
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