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Yushi Jiang

Southwest Jiaotong University

10H指数
27论文数
273被引数
收录论文 17
发表时间
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Alignment of GenAI Modalities With Product Types in Generating Ads: The Mediating Roles of Cognitive Load and Perceived ImmersionGenAI模态与产品类型在广告生成中的对齐：认知负荷和感知沉浸的中介作用
errJournal of Consumer Behaviour
IF5.2
err2025-10-29
err0
PREAI
errSuying Huang; Yushi Jiang
err分享
err收藏
None of my business: The impact of anthropomorphism on helping behavior in access-based consumption非关我事：拟人化对使用权消费中助人行为的影响
errJournal of Business Research
IF9.8
err2025-09-05
err0
PREAI
errJiuqi Chen; Peixuan Wu; Wenjin Feng; Yushi Jiang; Youqing Fan
err分享
err收藏
From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce从确定性到怀疑：网络主播表达确定性对直播电子商务中消费者购买行为的影响
errtheoretical and applied electronic commerce research
IF0
err2025-07-28
err0
errOAAI
errYinjiao Chen; Qianqian Han; Zhihua Lian; Weiming Zhu; Yushi Jiang
err分享
err收藏
The power of sound: The impact of auditory features in hotel short influencer-generated videos on viewer engagement声音的力量：酒店短视频中听觉特征对观众参与度的影响
errInternational Journal of Hospitality Management
IF8.3
err2025-06-18
err0
PREAI
errJingpeng Li; Yudan Wang; Yanqing Lin; Yushi Jiang; Qiang Yang
err分享
err收藏
How Does the Uncertainty of Regulatory Policy in Exchange Rates Affect Firm Innovation Performance? Evidence From China汇率管制政策的不确定性如何影响企业创新绩效？来自中国的证据
errSTRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE
IF4
err2025-04-01
err0
PREAI
errHuo, Mengjun; Li, Chao; Jiang, Yushi; Liu, Renhuai
err分享
err收藏
The shape of freshness: The effect of a circular logo on consumers' perceived food freshness
errFOOD QUALITY AND PREFERENCE
IF4.9
err2025-02-01
err0
PREAI
errGong, Xueting; Chen, Jiuqi; Wu, Peixuan; Jiang, Yushi
err分享
err收藏
Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-12-20
err0
PREAI
errZhang, Yueyan; Zhu, Jiaji; Chen, Haibo; Jiang, Yushi
err分享
err收藏
Audio Features and Crowdfunding Success: An Empirical Study Using Audio Mining
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2024-11-18
err0
errOAAI
errMiao, Miao; Wang, Yudan; Li, Jingpeng; Jiang, Yushi; Yang, Qiang
err分享
err收藏
Small = authentic: the effect of geographic brand name size on perceived product authenticity
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2024-09-08
err0
PREAI
errChen, Jiuqi; Wang, Ling; Pang, Shuo; Zhang, Yueyan; Jiang, Yushi
err分享
err收藏
Confucian Culture and Enterprise Strategic Change from a Perspective of the Golden Mean Ethics
errSTRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE
IF4
err2024-03-22
err2
PREAI
errLi, Chao; Huo, Mengjun; Jiang, Yushi; Liu, Renhuai
err分享
err收藏
A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2024-01-01
err1
PREAI
errWang, Yedi; Jiang, Yushi; Liu, Renhuai; Miao, Miao
err分享
err收藏
Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-08-30
err3
PREAI
errZhu, Jiaji; Jiang, Yushi; Wang, Xiaoxuan; Huang, Suying
err分享
err收藏
Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-08-08
err13
PREAI
errZhu, Jiaji; Jiang, Yushi; Wang, Yedi; Yang, Qiang; Li, Wei
err分享
err收藏
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being: The mediating effect of psychological engagement
errPSYCHOLOGY & MARKETING
IF9.1
err2023-08-07
err14
PREAI
errAsante, Isaac Owusu; Jiang, Yushi; Miao, Miao
err分享
err收藏
The effects of fear of missing out on social media posting preferences
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-10-10
err9
PREAI
errXi, Yue; Huo, Jiale; Zhao, Xinran; Jiang, Yushi; Yang, Qiang
err分享
err收藏
Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features
errINTERNET RESEARCH
IF6.8
err2022-03-25
err17
errOAAI
errYang, Qiang; Li, Hongxiu; Lin, Yanqing; Jiang, Yushi; Huo, Jiale
err分享
err收藏
Photonic approach to microwave frequency measurement with digital circular-code results
errOPTICS EXPRESS
IF3.3
err2011-10-03
err16
errOAAI
errZou, Xihua; Pan, Wei; Luo, Bin; Yan, Lianshan; Jiang, Yushi
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Lianshan Yan
H 指数: 54 · 论文数: 819
H
Hongxiu Li
H 指数: 46 · 论文数: 244
W
Wei Pan
H 指数: 39 · 论文数: 422
X
Xihua Zou
H 指数: 38 · 论文数: 480
B
Bin Luo
H 指数: 37 · 论文数: 439
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