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Peter R. Darke

York University

26H指数
99论文数
3.8K被引数
收录论文 22
发表时间
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Congruence and Incongruence in Thematic Advertisement-Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge
err2020-04-22
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PREAI
errGermelmann, Claas Christian; Herrmann, Jean-Luc; Kacha, Mathieu; Darke, Peter R.
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Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers
err2016-09-01
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PREAI
errDarke, Peter R.; Brady, Michael K.; Benedicktus, Ray L.; Wilson, Andrew E.
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When parsimony fails ...
err2009-11-19
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PREAI
errChaiken, S; Duckworth, KL; Darke, P
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Damage from Corrective Advertising: Causes and Cures
err2008-11-01
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PREAI
errDarke, Peter R.; Ashworth, Laurence; Ritchie, Robin J. B.
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The importance and functional significance of affective cues in consumer choice
err2006-12-01
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PREAI
errDarke, Peter R.; Chattopadhyay, Amitava; Ashworth, Laurence
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