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M

Margurite Hook

the university of newcastle

7H指数
16论文数
249被引数
收录论文 11
发表时间
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Generative AI and ESL consumers’ complaint voice: the role of complaint self-efficacy in perceived complaint success生成式人工智能与ESL消费者的投诉声音：投诉自我效能感在感知投诉成功中的作用
errJournal of Marketing Management
IF3
err2026-08-17
err0
errOAAI
errChristine Armstrong; Alicia Kulczynski; Margurite Hook; Moji Barari; Jeremy Niass
err分享
err收藏
Feeding Comfort: The Role of Humor in Online Food Complaints
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2025-01-08
err0
PREAI
errArmstrong, Christine; Kulczynski, Alicia; Hook, Margurite
err分享
err收藏
Between a rock and a hard place: Gazing upon Uluru
errANNALS OF TOURISM RESEARCH EMPIRICAL INSIGHTS
IF4.1
err2024-11-01
err2
errOAAI
errCalvin, Shea; Young, Tamara; Hook, Margurite
err分享
err收藏
Creating a metaverse-me: Exploring the consumer avatar creation process
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-07-16
err4
errOAAI
errTaylor, Alex; Hook, Margurite; Carlyle, Tanya; Carlson, Jamie
err分享
err收藏
Are our voices now heard? Reflections on Indigenous tourism research
errJOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
IF7.8
err2024-06-01
err0
PREAI
errCalvin, Shea; Young, Tamara; Hook, Margurite; Nielsen, Noah; Wilson, Erica
err分享
err收藏
Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography排版讲座: 通过老式排版影响老式的情感和产品安全意识
errJOURNAL OF MARKETING
IF10.4
err2024-01-03
err0
errOAAI
errKulczynski, Alicia; Hook, Margurite
err分享
err收藏
Appetite for distraction? A systematic literature review on customer smartphone distraction
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2023-11-01
err4
errOAAI
errTaylor, Alex; Hook, Margurite; Carlson, Jamie; Gudergan, Siggi; Falk, Tomas
err分享
err收藏
Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-06-19
err4
PREAI
errHook, Margurite; Kulczynski, Alicia
err分享
err收藏
'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-01-01
err15
PREAI
errHook, Margurite; Baxter, Stacey; Kulczynski, Alicia
err分享
err收藏
Antecedents and consequences of participation in brand communities: a literature review
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-11-20
err70
PREAI
errHook, Margurite; Baxter, Stacey; Kulczynski, Alicia
err分享
err收藏
Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2016-08-18
err14
PREAI
errHook, Margurite; Baxter, Stacey; Kulczynski, Alicia
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jamie Carlson
H 指数: 30 · 论文数: 139
E
Erica Wilson
H 指数: 30 · 论文数: 175
T
Tomas Falk
H 指数: 18 · 论文数: 74
S
Stacey Baxter
H 指数: 18 · 论文数: 85
C
Christine Armstrong
H 指数: 17 · 论文数: 58
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