Stacey Baxter - Publications, H-index & Citations

Stacey Baxter

University of Newcastle

18H指数

85论文数

961被引数

收录论文 23

发表时间

Promoting authenticity through celebrity brands

EUROPEAN JOURNAL OF MARKETING

IF5.1

2021-03-24

PREAI

Kennedy, Amanda; Baxter, Stacey M.; Kulczynski, Alicia

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-01-01

PREAI

Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia

To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children

JOURNAL OF ADVERTISING

IF7

2019-01-11

PREAI

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

PSYCHOLOGY & MARKETING

IF9.1

2018-09-27

PREAI

Kennedy, Amanda; Baxter, Stacey M.; Ilicic, Jasmina

May the force drag your dynamic logo: The brand work-energy effect 愿原力拖动你的动态logo: 品牌工作-能量效应

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2018-09-01

PREAI

Baxter, Stacey M.; Ilicic, Jasmina

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

EUROPEAN JOURNAL OF MARKETING

IF5.1

2018-08-15

PREAI

Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

JOURNAL OF BRAND MANAGEMENT

IF4.1

2018-05-28

PREAI

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

EUROPEAN JOURNAL OF MARKETING

IF5.1

2018-02-12

PREAI

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-12-12

PREAI

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia

Antecedents and consequences of participation in brand communities: a literature review

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-11-20

PREAI

Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-05-08

OAAI

Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2017-03-01

PREAI

Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M.

White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-12-01

PREAI

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia

Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2016-08-18

PREAI

Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia

The impact of age on consumer attachment to celebrities and endorsed brand attachment

JOURNAL OF BRAND MANAGEMENT

IF4.1

2016-03-04

PREAI

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis

PSYCHOLOGY & MARKETING

IF9.1

2015-12-10

OAAI

Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M.

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-09-01

PREAI

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina

Communicating product size using sound and shape symbolism

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2015-08-17

PREAI

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; Lowrey, Tina

Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions

JOURNAL OF ADVERTISING

IF7

2015-05-05

PREAI

Wyllie, Jessica; Baxter, Stacey; Kulczynski, Alicia

Three's company: Investigating cognitive and sentiment unit imbalance in co-branding partnerships

JOURNAL OF BRAND MANAGEMENT

IF4.1

2015-04-03

PREAI

Baxter, Stacey M.; Ilicic, Jasmina

研究方向