logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
B

Betsy D. Gelb

university of houston system

26H指数
118论文数
3.0K被引数
收录论文 29
发表时间
logo
Treating top salespeople like superstars: the role of an informal sales climate in boosting sales output
errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2023-01-06
err2
PREAI
errSamaraweera, Manoshi; Gelb, Betsy D.; Bolander, Willy; Zahn, William J.
err分享
err收藏
Will that brand extension hit legal headwinds? The natural expansion of a trademark
errBUSINESS HORIZONS
IF7
err2021-09-01
err2
PREAI
errGelb, Betsy D.; Morris, Bruce; Friedman, Ana
err分享
err收藏
Bridging the gender gap in confidence弥合信心中的性别差距
errBUSINESS HORIZONS
IF7
err2018-09-01
err35
PREAI
errCarlin, Barbara A.; Gelb, Betsy D.; Belinne, Jamie K.; Ramchand, Latha
err分享
err收藏
Strategic personal branding-And how it pays off
errBUSINESS HORIZONS
IF7
err2017-09-01
err52
PREAI
errRangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy
err分享
err收藏
Marketing retirement-or staying on the job
errBUSINESS HORIZONS
IF7
err2014-09-01
err1
PREAI
errGelb, Betsy DuBois; Longacre, Teri Elkins
err分享
err收藏
Employee Contributions to Brand Equity
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2014-02-01
err53
errOAAI
errGelb, Betsy DuBois; Rangarajan, Deva
err分享
err收藏
Tailoring a book program for managers: Why and how
errBUSINESS HORIZONS
IF7
err2013-01-01
err0
PREAI
errGelb, Betsy D.; McKee, Rob Austin
err分享
err收藏
Buying status by choosing or rejecting luxury brands and their counterfeits通过选择或拒绝奢侈品牌及其假冒产品来购买身份
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2012-10-03
err67
PREAI
errGeiger-Oneto, Stephanie; Gelb, Betsy D.; Walker, Doug; Hess, James D.
err分享
err收藏
Acknowledging religious diversity: Opportunities and challenges
errBUSINESS HORIZONS
IF7
err2012-09-01
err16
PREAI
errGelb, Betsy D.; Longacre, Teri Elkins
err分享
err收藏
Marketing Technological Innovation to LDCs: LESSONS FROM ONE LAPTOP PER CHILD
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2011-02-01
err5
PREAI
errYujuico, Emmanuel; Gelb, Betsy DuBois
err分享
err收藏
Better marketing to developing countries: Why and how
errBUSINESS HORIZONS
IF7
err2010-09-01
err3
PREAI
errYujuico, Emmanuel; Gelb, Betsy D.
err分享
err收藏
How managers can lower mental illness costs by reducing stigma
errBUSINESS HORIZONS
IF7
err2008-07-01
err25
PREAI
errGelb, Betsy D.; Corrigan, Patrick W.
err分享
err收藏
Three programs that use mass approaches to challenge the stigma of mental illness
errPSYCHIATRIC SERVICES
IF3.2
err2006-03-01
err111
PREAI
errCorrigan, P; Gelb, B
err分享
err收藏
Negative comparative advertising evidence favoring fine-tuning
errJOURNAL OF ADVERTISING
IF7
err2000-12-01
err34
PREAI
errSorescu, AB; Gelb, BD
err分享
err收藏
Beefcake and cheesecake: Insights for advertisers
errJOURNAL OF ADVERTISING
IF7
err1998-06-01
err51
PREAI
errJones, MY; Stanaland, AJS; Gelb, BD
err分享
err收藏
Business advertising: Appeals as a mirror of cultural dimensions: A study of eleven countries
errJOURNAL OF ADVERTISING
IF7
err1996-12-01
err235
PREAI
errAlbersMiller, ND; Gelb, BD
err分享
err收藏
Matching advertising appeals to culture: The influence of products' use conditions
errJOURNAL OF ADVERTISING
IF7
err1996-10-01
err218
PREAI
errZhang, Y; Gelb, BD
err分享
err收藏
ATTORNEY ADVERTISING AND CHANGES IN THE DEMAND FOR WILLS
errJOURNAL OF ADVERTISING
IF7
err1993-03-01
err3
PREAI
errJOHNSON, M; YAZDI, K; GELB, BD
err分享
err收藏
IF BUSINESS DIRECTED THE WAR ON AIDS
errBUSINESS HORIZONS
IF7
err1990-11-01
err0
PREAI
errGELB, BD
err分享
err收藏
SERVICE MARKETING LESSONS FROM THE PROFESSIONALS
errBUSINESS HORIZONS
IF7
err1988-09-01
err1
PREAI
errGELB, BD; SMITH, SV; GELB, GM
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Patrick W. Corrigan
H 指数: 118 · 论文数: 658
G
George M. Zinkhan
H 指数: 53 · 论文数: 300
M
Mary C. Gilly
H 指数: 35 · 论文数: 114
J
James D. Hess
H 指数: 30 · 论文数: 104
W
Willy Bolander
H 指数: 24 · 论文数: 51
查看更多