George M. Zinkhan - Publications, H-index & Citations

George M. Zinkhan

university of north carolina

53H指数

300论文数

1.1W被引数

收录论文 29

发表时间

Advertising to 'active' viewers Consumer attitudes in the US and South Korea

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M.

The netvertising image: Netvertising image communication model (NICM) and construct definition

JOURNAL OF ADVERTISING

IF7

2013-05-31

PREAI

Stern, BB; Zinkhan, GM; Holbrook, MB

The influence of home page complexity on consumer attention, attitudes, and purchase intent

JOURNAL OF ADVERTISING

IF7

2013-03-04

157

PREAI

Geissler, Gary L.; Zinkhan, George M.; Watson, Richard T.

Coke is It: How stories in childhood memories illuminate an icon

JOURNAL OF BUSINESS RESEARCH

IF9.8

2010-03-01

OAAI

LaTour, Kathryn; LaTour, Michael S.; Zinkhan, George M.

ENVISIONING THE FUTURE OF ADVERTISING CREATIVITY RESEARCH Alternative Perspectives

JOURNAL OF ADVERTISING

IF7

2008-12-01

PREAI

Bernardin, Thomas; Kemp-Robertson, Paul; Stewart, David W.; Cheng, Yan; Wan, Heather; Rossiter, John R.; Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; Fukawa, Nobuyuki

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

JOURNAL OF RETAILING

IF10.2

2008-09-01

152

PREAI

Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M.

Determinants of perceived Web site interactivity

JOURNAL OF MARKETING

IF10.4

2008-03-01

466

PREAI

Song, Ji Hee; Zinkhan, George M.

Responses to humorous ads - Does audience involvement matter?

JOURNAL OF ADVERTISING

IF7

2006-12-01

PREAI

Zhang, Yong; Zinkhan, George M.

STRATEGY AND THE RESEARCH PROCESS - A COMMENT

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2006-11-08

PREAI

SETH, A; ZINKHAN, G

Gift giving: A community paradigm

PSYCHOLOGY & MARKETING

IF9.1

2006-05-31

PREAI

Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M.

Dimensional relationships of recall and recognition measures with selected cognitive and affective aspects of print ads

JOURNAL OF ADVERTISING

IF7

2006-04-01

PREAI

Leigh, JH; Zinkhan, GM; Swaminathan, V

Determinants of retail patronage: A meta-analytical perspective 零售光顾的决定因素: 元分析视角

JOURNAL OF RETAILING

IF10.2

2006-01-01

508

PREAI

Pan, Yue; Zinkhan, George M.

Exploring the impact of online privacy disclosures on consumer trust

JOURNAL OF RETAILING

IF10.2

2006-01-01

204

PREAI

Pan, Yue; Zinkhan, George M.

Information technology-enhanced pricing strategies: Managerial and public policy implications (vol 58, pg 1169, 2005)

JOURNAL OF BUSINESS RESEARCH

IF9.8

2005-10-01

OAAI

Dixit, A; Braunsberger, K; Zinkhan, GM; Pan, Y

Information technology-enhanced pricing strategies: managerial and public policy implications

JOURNAL OF BUSINESS RESEARCH

IF9.8

2005-09-01

PREAI

Dixit, A; Braunsberger, K; Zinkhan, GM; Pan, Y

Object-orientation: A tool for enterprise design

CALIFORNIA MANAGEMENT REVIEW

IF7.3

2004-07-01

PREAI

Watson, RT; Zinkhan, GM; Pitt, LF

The complexity of consumers' cognitive structures and its relevance to consumer behavior 消费者认知结构的复杂性及其与消费者行为的相关性

JOURNAL OF BUSINESS RESEARCH

IF9.8

2004-06-01

PREAI

Zinkhan, GM; Braunsberger, K

The moderating role of gender and compulsive buying tendencies in the cultivation effects of TV shows and TV advertising: A cross cultural study between the United States and South Korea

MEDIA PSYCHOLOGY

IF2.6

2002-02-01

PREAI

Kwak, H; Zinkhan, GM; Dominick, JR

Integrated Internet marketing

COMMUNICATIONS OF THE ACM

IF12.2

2000-06-01

OAAI

Watson, RT; Zinkhan, GM; Pitt, LF

Measuring the effectiveness of image and linkage advertising! The nitty-gritty of maxi marketing - Woodside,AG

JOURNAL OF MARKETING RESEARCH

IF5

1997-11-01

PREAI

Zinkhan, GM

研究方向