Imran S. Currim - Publications, H-index & Citations

Imran S. Currim

university of texas rio grande valley

31H指数

64论文数

3.5K被引数

收录论文 35

发表时间

Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data 验证消费者选择的信息处理理论: 来自旅行搜索引擎点击流数据的证据

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-08-16

PREAI

Gao, Xiaoyi Sylvia; Currim, Imran S.; Dewan, Sanjeev

National customer orientation: a framework, propositions and agenda for future research

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-04-07

PREAI

Mintz, Ofer; Currim, Imran S.; Deshpande, Rohit

An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2022-03-01

OAAI

Alantari, Huwail J.; Currim, Imran S.; Deng, Yiting; Singh, Sameer

Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Web site

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-02-15

PREAI

Currim, Imran S.; Mintz, Ofer; Siddarth, S.

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

OAAI

Choudhary, Vidyanand; Currim, Imran; Dewan, Sanjeev; Jeliazkov, Ivan; Mintz, Ofer; Turner, John

The right metrics for marketing-mix decisions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-03-01

OAAI

Mintz, Ofer; Gilbride, Timothy J.; Lenk, Peter; Currim, Imran S.

Influence of CEOs' religious affiliations on firms' advertising spending and shareholder value

EUROPEAN JOURNAL OF MARKETING

IF5.1

2020-12-30

PREAI

Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; Zhang, Yu

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

JOURNAL OF INTERNATIONAL BUSINESS STUDIES

IF9

2019-08-22

PREAI

Mintz, Ofer; Currim, Imran S.; Steenkamp, Jan-Benedict E. M.; de Jong, Martijn

Effect of analysts' earnings pressure on marketing spending and stock market performance

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2017-05-04

OAAI

Currim, Imran S. Z.; Lim, Jooseop; Zhang, Yu

A Model for Inferring Market Preferences from Online Retail Product Information Matrices

JOURNAL OF RETAILING

IF10.2

2016-12-01

OAAI

Gilbride, Timothy J.; Currim, Imran S.; Mintz, Ofer; Siddarth, S.

Commitment to marketing spending through recessions Better or worse stock market returns?

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-11-14

OAAI

Currim, Imran S.; Lim, Jooseop; Zhang, Yu

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

EUROPEAN JOURNAL OF MARKETING

IF5.1

2016-05-09

PREAI

Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; Zhang, Yu

When does metric use matter less? How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance

EUROPEAN JOURNAL OF MARKETING

IF5.1

2015-11-09

OAAI

Mintz, Ofer; Currim, Imran S.

Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior

the academy of marketing science

IF4.9

2013-09-01

OAAI

Mintz, Ofer; Currim, Imran S.; Jeliazkov, Ivan

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

JOURNAL OF MARKETING

IF10.4

2013-03-01

143

PREAI

Mintz, Ofer; Currim, Imran S.

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return 你得到你付出的代价: 高管薪酬对广告和研发支出决策以及股票市场回报的影响

JOURNAL OF MARKETING

IF10.4

2012-09-01

PREAI

Currim, Imran S.; Lim, Jooseop; Kim, Joung W.

Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2010-03-01

PREAI

Andrews, Rick L.; Brusco, Michael J.; Currim, Imran S.

Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2009-09-01

PREAI

Andrews, Rick L.; Currim, Imran S.

Estimating the SCAN*PRO model of store sales: HB, FM or just OLS?估计商店销售的扫描 * PRO模型: HB、FM还是仅仅是OLS？

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2008-03-01

PREAI

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter; Lim, Jooseop

Consumer heterogeneity in the longer-term effects of price promotions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2005-12-01

PREAI

Lim, J; Currim, IS; Andrews, RL

研究方向