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P

Peter S. H. Leeflang

University of Groningen

48H指数
286论文数
1.0W被引数
收录论文 46
发表时间
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Cause-Related Marketing as Sales Promotion
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-02-20
err5
errOAAI
errSchamp, Christina; Heitmann, Mark; Peers, Yuri; Leeflang, Peter S. H.
err分享
err收藏
Thriving through turbulence Lessons from marketing academia and marketing practice
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2023-10-01
err6
errOAAI
errHoekstra, Janny C.; Leeflang, Peter S. H.
err分享
err收藏
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-12-29
err6
errOAAI
errMalhotra, Neeru; Frech, Bernadette; Leeflang, Peter; Kim, Young-Ah; Higson, Helen
err分享
err收藏
New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis
errINFORMATION SYSTEMS FRONTIERS
IF8.3
err2020-07-23
err6
PREAI
errMalhotra, Neeru; Sahadev, Sunil; Leeflang, P. S. H.; Purani, Keyoor
err分享
err收藏
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2017-10-01
err105
errOAAI
errde Vries, Lisette; Peluso, Alessandro M.; Romani, Simona; Leeflang, Peter S. H.; Marcati, Alberto
err分享
err收藏
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
errJOURNAL OF MARKETING
IF10.4
err2017-09-01
err129
errOAAI
errde Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
err分享
err收藏
Bridging the gap: reflections on theorizing with managers
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err5
errOAAI
errLeeflang, Peter S. H.
err分享
err收藏
Multi-unit price promotions and their impact on purchase decisions and sales多单价促销及其对购买决策和销售的影响
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-05-08
err31
errOAAI
errDrechsler, Salome; Leeflang, Peter S. H.; Bijmolt, Tammo H. A.; Natter, Martin
err分享
err收藏
Improving pharmacy store performance: the merits of over-the-counter drugs
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2015-07-13
err6
errOAAI
errWieringa, Jaap Edo; Reber, Katrin Christiane; Leeflang, Peter
err分享
err收藏
Search Engine Advertising Effectiveness in a Multimedia Campaign
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2014-12-06
err32
PREAI
errZenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter S. H.; Klapper, Daniel
err分享
err收藏
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2014-10-01
err12
PREAI
errRuiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter S. H.
err分享
err收藏
Challenges and solutions for marketing in a digital era
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2014-02-01
err374
PREAI
errLeeflang, Peter S. H.; Verhoef, Peter C.; Dahlstroem, Peter; Freundt, Tjark
err分享
err收藏
Satisfaction as a predictor of future performance: A replication (vol 30, pg 314, 2013)
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err0
PREAI
errvan Doorn, Jenny; Leeflang, Peter S. H.; Tijs, Marleen
err分享
err收藏
Satisfaction as a predictor of future performance: A replication
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-09-01
err61
PREAI
errvan Doorn, Jenny; Leeflang, Peter S. H.; Tijs, Marleen
err分享
err收藏
Improving Marketing's Contribution to New Product Development
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2012-11-20
err44
PREAI
errDrechsler, Wenzel; Natter, Martin; Leeflang, Peter S. H.
err分享
err收藏
Antecedents to strategic flexibility Management cognition, firm resources and strategic options战略柔性管理认知、企业资源与战略选择的前因
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-09-14
err71
errOAAI
errCombe, Ian A.; Rudd, John M.; Leeflang, Peter S. H.; Greenley, Gordon E.
err分享
err收藏
Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-06-01
err72
PREAI
errGensler, Sonja; Leeflang, Peter; Skiera, Bernd
err分享
err收藏
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2012-05-01
err1.4K
PREAI
errde Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
err分享
err收藏
Paving the way for distinguished marketing
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2011-06-01
err60
PREAI
errLeeflang, Peter
err分享
err收藏
The impact of the introduction and use of an informational website on offline customer buying behavior
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2011-06-01
err68
errOAAI
errvan Nierop, J. E. M.; Leeflang, P. S. H.; Teerling, M. L.; Huizingh, K. R. E.
err分享
err收藏

研究方向

暂无研究方向
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