Altaf Merchant - Publications, H-index & Citations

Altaf Merchant

University of Washington

28H指数

91论文数

2.7K被引数

收录论文 15

发表时间

Personalization payoff: understanding receptivity to tailored/personalized digital advertising 个性化回报：理解对定制/个性化数字广告的接受度

International Journal of Advertising

IF5.9

2025-09-04

PREAI

Sanjeev Tripathi; Varsha Jain; Jatin Pandey; Altaf Merchant; Damini Goyal Gupta

Brand heritage across cultures: U.S.A., France and South Korea

JOURNAL OF BRAND MANAGEMENT

IF4.1

2022-09-22

PREAI

Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee

Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2021-04-02

PREAI

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; Bezbaruah, Subhalakshmi

Preservation, rejuvenation, or confusion? Changing package designs for heritage brands

PSYCHOLOGY & MARKETING

IF9.1

2019-06-18

PREAI

Orth, Ulrich R.; Rose, Gregory M.; Merchant, Altaf

CRITERIA FOR DIAGNOSING REVERSIBLE DEMENTIA CAUSED BY DEPRESSION - VALIDATION BY 2-YEAR FOLLOW-UP

BRITISH JOURNAL OF PSYCHIATRY

IF7.6

2018-01-29

143

PREAI

RABINS, PV; MERCHANT, A; NESTADT, G

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

PSYCHOLOGY & MARKETING

IF9.1

2017-12-13

OAAI

Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; LaTour, Michael S.

'The good old days': An examination of nostalgia in Facebook posts

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES

IF5.1

2015-11-01

PREAI

Davalos, Sergio; Merchant, Altaf; Rose, Gregory M.; Lessley, Brenton J.; Teredesai, Ankur M.

Development and validation of an emic scale to measure ad-evoked nostalgia in France 法国用于测量广告引起的怀旧情绪的emic量表的开发和验证

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-09-29

PREAI

Merchant, Altaf; Ford, John B.; Dianoux, Christian; Herrmann, Jean-Luc

Faith and Fair Trade: The Moderating Role of Contextual Religious Salience

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-04-23

OAAI

Salvador, Rommel O.; Merchant, Altaf; Alexander, Elizabeth A.

FANTASY IN FOOD ADVERTISING TARGETED AT CHILDREN

JOURNAL OF ADVERTISING

IF7

2013-03-27

PREAI

Rose, Gregory M.; Merchant, Altaf; Bakir, Aysen

A ten-year retrospective of advertising research productivity, 1997-2006

JOURNAL OF ADVERTISING

IF7

2013-03-04

PREAI

Ford, John B.; Merchant, Altaf

AN EPIDEMIOLOGIC-STUDY OF HISTRIONIC PERSONALITY-DISORDER

PSYCHOLOGICAL MEDICINE

IF5.5

2009-07-09

PREAI

NESTADT, G; ROMANOSKI, AJ; CHAHAL, R; MERCHANT, A; FOLSTEIN, MF; GRUENBERG, EM; MCHUGH, PR

BRIEF REPORT ON THE CLINICAL REAPPRAISAL OF THE DIAGNOSTIC INTERVIEW SCHEDULE CARRIED OUT AT THE JOHNS-HOPKINS SITE OF THE EPIDEMIOLOGICAL CATCHMENT-AREA PROGRAM OF THE NIMH

PSYCHOLOGICAL MEDICINE

IF5.5

2009-07-09

PREAI

FOLSTEIN, MF; ROMANOSKI, AJ; NESTADT, G; CHAHAL, R; MERCHANT, A; SHAPIRO, S; KRAMER, M; ANTHONY, J; GRUENBERG, EM; MCHUGH, PR

DSM-III COMPULSIVE PERSONALITY-DISORDER - AN EPIDEMIOLOGIC SURVEY

PSYCHOLOGICAL MEDICINE

IF5.5

2009-07-09

PREAI

NESTADT, G; ROMANOSKI, AJ; BROWN, CH; CHAHAL, R; MERCHANT, A; FOLSTEIN, MF; GRUENBERG, EM; MCHUGH, PR

THE EPIDEMIOLOGY OF PSYCHIATRIST-ASCERTAINED DEPRESSION AND DSM-III DEPRESSIVE-DISORDERS - RESULTS FROM THE EASTERN BALTIMORE MENTAL-HEALTH SURVEY CLINICAL REAPPRAISAL

PSYCHOLOGICAL MEDICINE

IF5.5

2009-07-09

PREAI

ROMANOSKI, AJ; FOLSTEIN, MF; NESTADT, G; CHAHAL, R; MERCHANT, A; BROWN, CH; GRUENBERG, EM; MCHUGH, PR

研究方向