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T

Tae Hyun Baek

sungkyunkwan university

32H指数
163论文数
4.3K被引数
收录论文 56
发表时间
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The information sidedness effect in travel decisions with ChatGPT: when, why, and for whom two-sided recommendations outperform one-sided recommendationsChatGPT情境下旅行决策中的信息偏向效应：何时、为何以及针对哪些人双向推荐优于单向推荐
errJournal of Travel & Tourism Marketing
IF9
err2026-09-02
err0
PREAI
errJungkeun Kim; Jeong Hyun Kim; Daniel Chaein Lee; Tae Hyun Baek; Kihyon Kim
err分享
err收藏
Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising跨文化视角下的内疚与羞耻：环境品牌行动主义广告中的可行性诉求
errInternational Journal of Advertising
IF5.9
err2026-07-14
err0
PREAI
errTae Hyun Baek; Yung Kyun Choi; Inhye Kim; Sukki Yoon
err分享
err收藏
Traveling with pets: a mixed methods investigation of consumer responses to pet-friendly hotel reviews携带宠物的旅行：对消费者对宠物友好型酒店评论反应的混合方法研究
errJournal of Travel & Tourism Marketing
IF9
err2026-05-14
err0
PREAI
errJia Heng Li; Tae Hyun Baek
err分享
err收藏
Why AI robot chefs backfire: Consumer responses to robot-themed appeals为什么AI机器人厨师适得其反：消费者对机器人主题诉求的反应
errJournal of Hospitality and Tourism Management
IF7.8
err2025-10-31
err0
PREAI
errTae Hyun Baek; Minseong Kim; Hyejin Bang
err分享
err收藏
A machine-learning approach to examining users’ responses to travel content on YouTube一种机器学习方法，用于研究用户对YouTube上旅行内容的反应
errCurrent Issues in Tourism
IF4.6
err2025-10-15
err0
PREAI
errJia Heng Li; Jeong Hyun Kim; Tae Hyun Baek
err分享
err收藏
Reimagining luxury fashion through AI-driven design
errAsia Pacific Journal of Marketing and Logistics
IF5.1
err2025-10-07
err0
PREAI
errYin Zhu Jin; Jia Heng Li; Garim Lee; Tae Hyun Baek
err分享
err收藏
The Baby Animal Effect in Wildlife Conservation Advertising幼年动物效应在野生动物保护广告中的作用
errJOURNAL OF ADVERTISING RESEARCH
IF2.4
err2025-10-02
err1
PREAI
errBaek, Tae Hyun; Yoon, Sukki; Kim, Seeun
err分享
err收藏
Disruptive but costly: How upside-down logos backfire in consumer responses to brands颠覆性但代价高昂：颠倒商标如何在消费者对品牌的反应中产生负面效果
errJournal of Retailing and Consumer Services
IF13.1
err2025-09-09
err0
PREAI
errTae Hyun Baek; Mark Yi-Cheon Yim; Jooyoung Park; Areum Cho
err分享
err收藏
The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverseNFT视觉质量对元宇宙中奢侈品消费者评价的影响
errJournal of Retailing and Consumer Services
IF13.1
err2025-06-04
err0
PREAI
errJungkeun Kim; Areum Cho; Tae Hyun Baek; Jooyoung Park; Joonheui Bae
err分享
err收藏
Meme advertising for luxury brands: effects on perceived funniness and sharing intention奢侈品品牌的模因广告：对感知趣味性和分享意愿的影响
errInternational Journal of Advertising
IF5.9
err2025-05-28
err0
PREAI
errTae Hyun Baek; Jooyoung Park; Jeong Soo Kim
err分享
err收藏
AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-LikenessAI生成的新闻内容: AI作者身份和感知的AI人类相似性的影响
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2025-03-01
err0
PREAI
errLee, Daniel Chaein; Jhang, Jihoon; Baek, Tae Hyun
err分享
err收藏
Fostering brand love through branded memes on social media
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2025-01-10
err0
PREAI
errKim, Minseong; Baek, Tae Hyun
err分享
err收藏
Motivational determinants of continuance usage intention for generative AI: an investment model approach for ChatGPT users in the United States生成式AI持续使用意向的动机决定因素：美国ChatGPT用户的投资模型方法
errBehaviour & Information Technology
IF3.1
err2024-11-21
err0
PREAI
errJeong Soo Kim; Tae Hyun Baek
err分享
err收藏
Effect of disclosing AI-generated content on prosocial advertising evaluationAI生成内容披露对亲社会广告评价的影响
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-09-11
err2
errOAAI
errBaek, Tae Hyun; Kim, Jungkeun; Kim, Jeong Hyun
err分享
err收藏
A computational approach to cryptocurrency marketing on social media
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-06-13
err3
PREAI
errBaek, Tae Hyun; Yi, Kwan
err分享
err收藏
Expertise and Playfulness of Social Media Influencers
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-03-21
err0
PREAI
errKim, Minseong; Baek, Tae Hyun
err分享
err收藏
Enhancing User Experience With a Generative AI Chatbot使用生成式AI聊天机器人增强用户体验
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2024-02-13
err25
PREAI
errKim, Jeong Soo; Kim, Minseong; Baek, Tae Hyun
err分享
err收藏
Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligenceChatGPT吓人好吗？用户动机如何影响生成式人工智能中的蠕动和信任
errTELEMATICS AND INFORMATICS
IF8.3
err2023-09-01
err61
PREAI
errBaek, Tae Hyun; Kim, Minseong
err分享
err收藏
Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-09-01
err14
PREAI
errBaek, Tae Hyun; Kim, Minseong
err分享
err收藏
Digital Advertising in the Age of Generative AI
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2023-08-29
err13
PREAI
errBaek, Tae Hyun
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Charles R. Taylor
H 指数: 62 · 论文数: 395
Y
Youn‐Kyung Kim
H 指数: 47 · 论文数: 155
M
Minseong Kim
H 指数: 44 · 论文数: 232
J
Jungkeun Kim
H 指数: 42 · 论文数: 165
L
Leonard N. Reid
H 指数: 37 · 论文数: 154
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