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R

Reto Hofstetter

university of st. gallen

16H指数
97论文数
1.6K被引数
收录论文 14
发表时间
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Generative grounded theory (GGT): Inductive theory building in the age of generative AI生成扎根理论（GGT）：生成式AI时代的归纳理论构建
errJournal of Consumer Psychology
IF6.1
err2026-08-11
err0
PREAI
errBernd Schmitt; Shuyi Hao; Michel Tuan Pham; Reto Hofstetter
err分享
err收藏
How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media您应该多紧密地跟随趋势？非典型性与社交媒体参与度
errJournal of Marketing
IF10.4
err2026-06-29
err0
PREAI
errMarc Bravin; Melanie Clegg; Reto Hofstetter; Marc Pouly; Jonah Berger
err分享
err收藏
Influencer marketing unlocked: Understanding the value chains driving the creator economy影响者营销解锁：理解驱动创作者经济的价值链
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-01-24
err0
errOAAI
errLibai, Barak; Rosario, Ana Babic; Beichert, Maximilian; Donkers, Bas; Haenlein, Michael; Hofstetter, Reto; Kannan, P. K.; van der Lans, Ralf; Li, H. Alice; Mayzlin, Dina; Mueller, Eitan; Shapira, Daniel; Yang, Jeremy; Zhang, Lingling
err分享
err收藏
The creator's dilemma: Resolving tensions between authenticity and monetization in social media
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err5
PREAI
errHofstetter, Reto; Gollnhofer, Johanna Franziska
err分享
err收藏
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-05-15
err9
errOAAI
errHofstetter, Reto; Fritze, Martin P.; Lamberton, Cait
err分享
err收藏
Unveiling the Mind of the Machine揭开机器的头脑
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2023-11-24
err14
errOAAI
errClegg, Melanie; Hofstetter, Reto; de Bellis, Emanuel; Schmitt, Bernd H.
err分享
err收藏
A de-biased direct question approach to measuring consumers' willingness to pay
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-03-01
err22
errOAAI
errHofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John
err分享
err收藏
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation限制想法: 在开放式创新中看到他人的想法如何损害创造力
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-11-20
err38
errOAAI
errHofstetter, Reto; Dahl, Darren W.; Aryobsei, Suleiman; Herrmann, Andreas
err分享
err收藏
Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-12-10
err78
errOAAI
errSeele, Peter; Dierksmeier, Claus; Hofstetter, Reto; Schultz, Mario D.
err分享
err收藏
Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2017-10-25
err21
errOAAI
errHofstetter, Reto; Rueppell, Roland; John, Leslie K.
err分享
err收藏
Successive Open Innovation Contests and Incentives: Winner-Take-All or Multiple Prizes?
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2017-10-12
err49
PREAI
errHofstetter, Reto; Zhang, John Z.; Herrmann, Andreas
err分享
err收藏
Should You Really Produce What Consumers Like Online? Empirical Evidence for Reciprocal Voting in Open Innovation Contests你真的应该在网上生产消费者喜欢的东西吗？开放式创新竞赛中互惠投票的经验证据
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2017-04-20
err35
errOAAI
errHofstetter, Reto; Aryobsei, Suleiman; Herrmann, Andreas
err分享
err收藏
How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2013-06-26
err26
PREAI
errHofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John
err分享
err收藏
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches消费者的支付意愿应该如何衡量？最新方法的实证比较
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-02-01
err337
PREAI
errMiller, Klaus M.; Hofstetter, Reto; Krohmer, Harley; Zhang, Z. John
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Andreas Herrmann
H 指数: 101 · 论文数: 1.3K
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
D
Darren W. Dahl
H 指数: 58 · 论文数: 242
M
Michael Haenlein
H 指数: 43 · 论文数: 96
M
Michel Tuan Pham
H 指数: 39 · 论文数: 132
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