Ana Babić Rosario - Publications, H-index & Citations

Ana Babić Rosario

york university - canada

6H指数

18论文数

1.6K被引数

收录论文 6

发表时间

Influencer marketing unlocked: Understanding the value chains driving the creator economy 影响者营销解锁：理解驱动创作者经济的价值链

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2025-01-24

OAAI

Libai, Barak; Rosario, Ana Babic; Beichert, Maximilian; Donkers, Bas; Haenlein, Michael; Hofstetter, Reto; Kannan, P. K.; van der Lans, Ralf; Li, H. Alice; Mayzlin, Dina; Mueller, Eitan; Shapira, Daniel; Yang, Jeremy; Zhang, Lingling

How consumer digital signals are reshaping the customer journey

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2022-02-19

OAAI

Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babic; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe

Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-02-10

PREAI

Babic Rosario, Ana; Russell, Cristel Antonia; Shanahan, Doreen Ellen

Consumer Timework

JOURNAL OF CONSUMER RESEARCH

IF6.4

2021-08-10

OAAI

Robinson, Thomas Derek; Veresiu, Ela; Rosario, Ana Babic