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H

Hye Jin Yoon

university of georgia

20H指数
74论文数
1.3K被引数
收录论文 38
发表时间
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Increasing the effectiveness of health communication advertising提高健康传播广告的有效性
errInternational Journal of Advertising
IF5.9
err2026-08-22
err0
errOAAI
errJeong-Yeob Han; Hye Jin Yoon
err分享
err收藏
Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation疫苗接种信息中幽默与风险信息在社交媒体公共宣传中的顺序安排：疫苗接种决策的调节作用
errJournal of Social Marketing
IF2.6
err2025-05-20
err0
PREAI
errJa Kyung Seo; Hye Jin Yoon; Hanyoung Kim; Jeong-Yeob Han
err分享
err收藏
Promoting mindful consumption through a chatbot with an experiential mind通过具有体验式思维的聊天机器人促进有意识的消费
errJournal of Consumer Marketing
IF3.3
err2025-03-07
err0
PREAI
errJa Kyung Seo; Hye Jin Yoon
err分享
err收藏
Promoting Integrity in the Face of Disruption: A Case for Expanding Communication Theory
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2025-03-01
err0
PREAI
errConnolly-Ahern, Colleen; Horsley, J. Suzanne; Lu, Shuning; Qu, Yan; Morehouse, Jordan; Harrison, Virginia; Dong, Chuqing; Yoon, Hye Jin; Huang, Yan; Mundy, Dean; Boone, Sandra
err分享
err收藏
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-02-01
err0
PREAI
errSeo, Ja Kyung; Kim, Hanyoung; Yoon, Hye Jin; Ko, Youngjee; Han, Jeong-Yeob; Seo, Youngji
err分享
err收藏
AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy inductionAI聊天机器人干预打击大麻受损驾驶: 性别，语言风格和伪善诱导的作用
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-01-23
err1
PREAI
errRyoo, Yuhosua; Halfacre, Victoria; Kim, Eunjin (Anna); Yoon, Hye Jin
err分享
err收藏
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-12-03
err2
PREAI
errYoon, Hye Jin; Lee, Yoon-Joo; Ko, Youngjee; Joo, Jinho
err分享
err收藏
The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-11-21
err0
PREAI
errKim, Hanyoung; Yoon, Hye Jin; Han, Jeong Yeob; Seo, Ja Kyung; Ko, Youngjee
err分享
err收藏
The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-08-06
err1
PREAI
errLee, Yoon-Joo; Yoon, Hye Jin; Seo, Hae Yeon
err分享
err收藏
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-02-12
err6
PREAI
errYoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya
err分享
err收藏
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-12-14
err10
PREAI
errKim, Taeyeon; Yoon, Hye Jin
err分享
err收藏
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance社交媒体叙事psa对未接种疫苗的年轻人新型冠状病毒肺炎疫苗接种意愿的说服力: 共情和心理反应的中介作用
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2023-06-08
err4
PREAI
errKo, Youngjee; Kim, Hanyoung; Seo, Youngji; Han, Jeong-Yeob; Yoon, Hye Jin; Lee, Jongmin; Seo, Ja Kyung
err分享
err收藏
Using humor to increase COVID-19 vaccination intention for the unvaccinated: The moderating role of trust in government
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-05-16
err3
errOAAI
errYoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee; Kim, Hanyoung; Seo, Youngji; Seo, Ja Kyung
err分享
err收藏
Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-03-13
err6
PREAI
errLee, Yoon-Joo; Yoon, Hye Jin; Joo, Jinho
err分享
err收藏
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-02-27
err8
PREAI
errYoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya; Joo, Jinho
err分享
err收藏
The role of relevancy in native advertising on social media
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-11-03
err5
PREAI
errYoon, Hye Jin; Huang, Yan; Kim, Taeyeon
err分享
err收藏
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior
errJOURNAL OF ADVERTISING
IF7
err2022-06-01
err7
PREAI
errJeon, Yongwoog Andrew; Ryoo, Yuhosua; Yoon, Hye Jin
err分享
err收藏
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2022-03-30
err7
PREAI
errYoon, Hye Jin; Huang, Yan; Yim, Mark Yi-Cheon
err分享
err收藏
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type社交媒体上的亲社会原生广告: 广告上下文一致性、广告位置和广告类型的影响
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2021-11-17
err14
PREAI
errHuang, Yan; Yoon, Hye Jin
err分享
err收藏
Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-06-04
err7
PREAI
errJoo, Jinho; Lee, Yoon-Joo; Yoon, Hye Jin
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
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Jong‐Min Lee
H 指数: 87 · 论文数: 471
D
David H. Gustafson
H 指数: 67 · 论文数: 316
F
Fiona McTavish
H 指数: 46 · 论文数: 95
J
Jongmin Lee
H 指数: 45 · 论文数: 391
H
Hye‐Jin Paek
H 指数: 43 · 论文数: 157
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