David Soberman - Publications, H-index & Citations

David Soberman

university of toronto

20H指数

77论文数

2.5K被引数

收录论文 21

发表时间

The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing and Profit 口碑精确度和消费者成熟度对企定价和利润的影响

International Journal of Research in Marketing

IF7.5

2026-03-25

OAAI

Mohsen Foroughifar; David Soberman

Using artificial intelligence and computer vision to detect and monitor unhealthy child-directed food and beverage marketing: a data-driven study 利用人工智能和计算机视觉检测和监测不健康的针对儿童食品和饮料营销：一项数据驱动的研究

eClinicalMedicine

IF10

2025-09-30

OAAI

Guanlan Hu; Ofek Gross; Emily Ziraldo; Christine Mulligan; David Soberman; Moesha Dewan; Kyana Lewis; Raneem Nomani; August Lu; Mary R. L'Abbé

The second mover's market research dilemma (07 Jun, 10.1057/s41270-024-00320-3, 2024)后进入者的市场研究困境 (07 Jun, 10.1057/s41270-024-00320-3, 2024)

JOURNAL OF MARKETING ANALYTICS

IF3.5

2025-04-21

OAAI

Christen, Markus; Soberman, David A.

The second mover's market research dilemma

JOURNAL OF MARKETING ANALYTICS

IF3.5

2024-06-07

OAAI

Christen, Markus; Soberman, David A.

Vaccine hesitancy and monetary incentives

HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS

IF3.6

2022-03-15

OAAI

Iyer, Ganesh; Nandur, Vivek; Soberman, David

Designing the content of advertising in a differentiated market

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2022-03-01

OAAI

Soberman, David A.; Xiang, Yi

Who is the winner in an industry of innovation?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-03-01

PREAI

Lin, Yuanfang; Pazgal, Amit; Soberman, David A.

Social Responsibility and Product Innovation

the academy of marketing science

IF4.9

2016-09-01

PREAI

Iyer, Ganesh; Soberman, David A.

Profit-increasing asymmetric entry

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

PREAI

Pazgal, Amit; Soberman, David; Thomadsen, Raphael

Organizational Structure and Gray Markets

the academy of marketing science

IF4.9

2014-11-01

PREAI

Autrey, Romana L.; Bova, Francesco; Soberman, David A.

Profit-Increasing Consumer Exit

the academy of marketing science

IF4.9

2013-11-01

PREAI

Pazgal, Amit; Soberman, David; Thomadsen, Raphael

Product development capability and marketing strategy for new durable products

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2013-09-01

OAAI

Banerjee, Sumitro; Soberman, David A.

The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

the academy of marketing science

IF4.9

2012-01-01

PREAI

Desai, Preyas S.; Bell, David; Lilien, Gary; Soberman, David

Preview Provision Under Competition

the academy of marketing science

IF4.9

2011-01-01

PREAI

Xiang, Yi; Soberman, David A.

Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2009-03-01

PREAI

Soberman, David A.

Behavior-Based Discrimination: Is It a Winning Play, and If So, When?基于行为的歧视: 这是一场成功的比赛吗？如果是，什么时候？

the academy of marketing science

IF4.9

2008-11-01

118

PREAI

Pazgal, Amit; Soberman, David

The curse of competitiveness: How advice from experienced colleagues and training can hurt marketing profitability

JOURNAL OF MARKETING

IF10.4

2008-05-01

PREAI

Kalra, Ajay; Soberman, David A.

Job satisfaction, job performance, and effort: A reexamination using agency theory

JOURNAL OF MARKETING

IF10.4

2006-01-01

265

PREAI

Christen, M; Iyer, G; Soberman, D

The targeting of advertising

the academy of marketing science

IF4.9

2005-08-01

386

PREAI

Iyer, G; Soberman, D; Villas-Boas, JM

Research issues at the boundary of competitive dynamics and market evolution 竞争动态与市场演化边界问题研究

the academy of marketing science

IF4.9

2005-02-01

PREAI

Soberman, D; Gatignon, H

研究方向