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P

Pramod Iyer

Kennesaw State University

16H指数
41论文数
1.1K被引数
收录论文 24
发表时间
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The AI chatbot anthropomorphism dilemma人工智能聊天机器人的拟人化困境。马克。智能
errMarketing Intelligence & Planning
IF0
err2025-09-05
err0
PREAI
errAtanas Nik Nikolov; Pramod Iyer; Md Rokonuzzaman; Gunjan Batra; Bradley Eskridge; Sowmdeb Sen
err分享
err收藏
Navigating the AI wave for sales management: The mediating role of marketing agility驾驭AI浪潮以进行销售管理：营销敏捷性的中介作用
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-05-01
err0
PREAI
errIyer, Pramod; Nikolov, Atanas Nik; Sleep, Stefan; Eskridge, Brad; Moke, Dierto Matanda; Hutchins, Jennifer
err分享
err收藏
Examining the effects of ideological incompatibility on negative word-of-mouth for service brands
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-02-06
err0
PREAI
errIslam, Shahidul; Rokonuzzaman, Md; Iyer, Pramod; Pasha, Syed Habib Anwar
err分享
err收藏
Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions
errJOURNAL OF RETAILING
IF10.2
err2024-12-01
err0
PREAI
errMukherjee, Atmadeep; Burton, Scot; Smith, Ronn J.; Iyer, Pramod
err分享
err收藏
Does B2B salespeople's love of money attitude mediate the relationships between a growth mindset, a fixed mindset, grit, and job performance?
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2024-08-20
err0
PREAI
errIyer, Pramod; Nikolov, Atanas Nik; Stewart, Geoffrey T.; Srivastava, Rajesh V.; Tang, Thomas
err分享
err收藏
How much customer collaboration is too much? Implications for user entrepreneurship and product performance
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-10-24
err2
PREAI
errSrivastava, Saurabh; Iyer, Pramod; Davari, Arezoo; Williams Jr., Wallace A.; Parke, Perry L.
err分享
err收藏
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-05-08
err7
PREAI
errIslam, Shahidul; Muhamad, Nazlida; Rokonuzzaman, Md; Iyer, Pramod; Leong, Vai Shiem
err分享
err收藏
B2B brand positioning - A capability (exploration x exploitation) based typology: Cases from the Middle East
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-01-01
err4
PREAI
errIyer, Pramod; Rokonuzzaman, Md; Paswan, Audhesh; Alhidari, Abdullah
err分享
err收藏
The determinants of personal luxury purchase intentions in a recessionary environment
errhospitality marketing management
IF3
err2022-02-14
err5
errOAAI
errDavari, Arezoo; Iyer, Pramod; Guzman, Francisco; Veloutsou, Cleopatra
err分享
err收藏
Imperfect produce: retailer actions and service outcomes
errJOURNAL OF SERVICES MARKETING
IF4.5
err2021-07-10
err6
PREAI
errMukherjee, Atmadeep; Mukherjee, Amaradri; Iyer, Pramod
err分享
err收藏
Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-03-01
err39
PREAI
errRokonuzzaman, Md; Iyer, Pramod; Harun, Ahasan
err分享
err收藏
Organizational ambidexterity, brand management capability and brand performance组织双元性、品牌管理能力与品牌绩效
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-10-05
err13
PREAI
errIyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; Paswan, Audhesh
err分享
err收藏
The effects of intergroup boundary permeability and hierarchy legitimacy on immigrant entrepreneurs' affective states, exchange strategies, and intentions toward suppliers群体间边界渗透性和等级合法性对移民企业家的情感状态，交换策略和对供应商的意图的影响
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err6
PREAI
errZolfagharian, Mohammadali; Iyer, Pramod
err分享
err收藏
Customer value co-creation behaviors and service outcomes: insights from a transformative service
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-07-07
err21
PREAI
errTorkzadeh, Samaneh; Zolfagharian, Mohammadali; Iyer, Pramod
err分享
err收藏
Relationship between retailers' return policies and consumer ratings
errJOURNAL OF SERVICES MARKETING
IF4.5
err2020-04-13
err13
PREAI
errRokonuzzaman, Md; Mukherjee, Atmadeep; Iyer, Pramod; Mukherjee, Amaradri
err分享
err收藏
Market orientation, brand management processes and brand performance
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-03-04
err30
PREAI
errIyer, Pramod; Davari, Arezoo; Srivastava, Saurabh; Paswan, Audhesh K.
err分享
err收藏
Market orientation, positioning strategy and brand performance市场导向、定位策略与品牌绩效
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-08-01
err93
PREAI
errIyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; Paswan, Audhesh
err分享
err收藏
Investigating the effectiveness of retailers' mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2018-09-01
err81
PREAI
errIyer, Pramod; Davari, Arezoo; Mukherjee, Amaradri
err分享
err收藏
Customer response to service encounter linguistics客户对服务遇到的反应语言学
errJOURNAL OF SERVICES MARKETING
IF4.5
err2018-08-10
err20
PREAI
errZolfagharian, Mohammadali; Hasan, Fuad; Iyer, Pramod
err分享
err收藏
Determinants of brand performance: the role of internal branding品牌绩效的决定因素: 内部品牌的作用
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2018-02-02
err58
PREAI
errIyer, Pramod; Davari, Arezoo; Paswan, Audhesh
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
S
Scot Burton
H 指数: 60 · 论文数: 206
T
Thomas Li‐Ping Tang
H 指数: 57 · 论文数: 253
A
Audhesh K. Paswan
H 指数: 41 · 论文数: 146
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
R
Rajesh Srivastava
H 指数: 21 · 论文数: 85
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