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E

Elena Delgado‐Ballester

University of Murcia

24H指数
43论文数
5.0K被引数
收录论文 15
发表时间
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Innovation in business model as a response to the sharing economy商业模式创新是对共享经济的回应
erreuropean research on management and business economics
IF3.7
err2023-06-16
err1
errOAAI
errSaez, Daniel Espinosa; Delgado-Ballester, Elena; Munuera-Aleman, Jose Luis
err分享
err收藏
Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-09-23
err8
PREAI
errDelgado-Ballester, Elena; Lopez-Lopez, Ines; Bernal, Alicia
err分享
err收藏
Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2021-09-17
err23
PREAI
errDelgado-Ballester, Elena; Lopez-Lopez, Ines; Bernal-Palazon, Alicia
err分享
err收藏
Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-09-04
err29
PREAI
errDelgado-Ballester, Elena
err分享
err收藏
Anthropomorphized vs objectified brands: which brand version is more loved?拟人化vs物化品牌: 哪个品牌版本更受喜爱？
erreuropean research on management and business economics
IF3.7
err2019-11-14
err20
errOAAI
errDelgado-Ballester, Elena; Palazon, Mariola; Pelaez, Jenny
err分享
err收藏
Fostering brand love in Facebook brand pages
errONLINE INFORMATION REVIEW
IF3.5
err2019-09-09
err38
PREAI
errPalazon, Mariola; Delgado-Ballester, Elena; Sicilia, Maria
err分享
err收藏
Brand experimental value versus brand functional value: which matters more for the brand?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2015-11-09
err46
PREAI
errDelgado-Ballester, Elena; Fernandez Sabiote, Estela
err分享
err收藏
The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2015-10-26
err65
PREAI
errSicilia, Maria; Delgado-Ballester, Elena; Palazon, Mariola
err分享
err收藏
Effect of brand associations on consumer reactions to unknown on-line brands
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2014-12-08
err52
PREAI
errDelgado-Ballester, Elena; Hernandez-Espallardo, Miguel
err分享
err收藏
Store image influences in consumers' perceptions of store brands: the moderating role of value consciousness
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-09-02
err56
PREAI
errDelgado-Ballester, Elena; Hernandez-Espallardo, Miguel; Rodriguez-Orejuela, Augusto
err分享
err收藏
The Role of Product-Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums
errPSYCHOLOGY & MARKETING
IF9.1
err2013-10-06
err11
PREAI
errPalazon, Mariola; Delgado-Ballester, Elena
err分享
err收藏
Hedonic or utilitarian premiums: does it matter?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2013-07-26
err51
PREAI
errPalazon, Mariola; Delgado-Ballester, Elena
err分享
err收藏
Revitalising brands through communication messages: the role of brand familiarity
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-02-10
err116
PREAI
errDelgado-Ballester, Elena; Navarro, Angeles; Sicilia, Maria
err分享
err收藏
Effectiveness of Price Discounts and Premium Promotions
errPSYCHOLOGY & MARKETING
IF9.1
err2009-11-02
err106
PREAI
errPalazon, Mariola; Delgado-Ballester, Elena
err分享
err收藏
Building online brands through brand alliances in internet
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2008-09-19
err39
PREAI
errDelgado-Ballester, Elena; Hernandez-Espallardo, Miguel
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
María Sicilia Piñero
H 指数: 23 · 论文数: 96
I
Inés López‐López
H 指数: 21 · 论文数: 37
Á
Ángeles Navarro
H 指数: 19 · 论文数: 136
M
Miguel Hernández Espallardo
H 指数: 17 · 论文数: 99
A
Augusto Rodríguez Orejuela
H 指数: 16 · 论文数: 107
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