Augusto Rodríguez Orejuela

Universidad del Valle

16H指数

107论文数

1.6K被引数

收录论文 15

发表时间

Human Spokesperson Versus Artificial Intelligence Avatar and Authorship Disclosure in Digital Advertising: Effects on Performance Metrics 人类代言人 versus 人工智能头像及署名披露在数字广告中的影响：对绩效指标的影响

Journal of Theoretical and Applied Electronic Commerce Research

IF4.6

2026-09-24

OAAI

Edwin Arango-Espinal; Augusto Rodríguez Orejuela; Paula Andrea López-Herrera

Playback speed and learning: effects on objective comprehension and perceived clarity 回放速度与学习：对客观理解和感知清晰度的影响

Frontiers in Education

IF1.9

2026-05-07

PREAI

Rodriguez Orejuela, Augusto; Arango Espinal, Edwin; Osorio-Andrade, Carlos Fernando

Understanding health center-client relationships in the context of a developing Latin America country

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2023-07-01

PREAI

Rosenbaum, Mark S.; Kuppelwieser, Volker G.; Ramirez, German Contreras; Orejuela, Augusto Rodriguez

Recommend or Not: Is Generation the Key? A Perspective from the SOR Paradigm for Online Stores in Colombia

SUSTAINABILITY

IF3.3

2022-12-02

OAAI

Pena-Garcia, Nathalie; van der Woude, David; Rodriguez-Orejuela, Augusto

Co-exploitation (or co-exploration) vs go it alone? The role of alliance learning capability on firm performance

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2021-09-23

PREAI

Solis-Molina, Miguel; Hernandez-Espallardo, Miguel; Rodriguez-Orejuela, Augusto

Co-Creation of Value and Customer Experience: An Application in Online Banking

SUSTAINABILITY

IF3.3

2021-09-21

OAAI

Pena-Garcia, Nathalie; Losada-Otalora, Mauricio; Juliao-Rossi, Jorge; Rodriguez-Orejuela, Augusto

Purchase intention and purchase behavior online: A cross-cultural approach 在线购买意愿和购买行为: 跨文化研究

HELIYON

IF3.6

2020-06-01

200

OAAI

Pena-Garcia, Nathalie; Gil-Saura, Irene; Rodriguez-Orejuela, Augusto; Siqueira-Junior, Jose Ribamar

Governance and performance in co-exploitation and co-exploration projects

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2020-02-22

PREAI

Solis-Molina, Miguel; Hernandez-Espallardo, Miguel; Rodriguez-Orejuela, Augusto

Nonlinear and complementary effects of responsive and proactive market orientation on firms' competitive advantage

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2019-11-27

PREAI

Tinoco, Fabian F. Osorio; Hernandez-Espallardo, Miguel; Rodriguez-Orejuela, Augusto

Born global: the influence of international orientation on export performance Born global: 国际导向对出口绩效的影响

HELIYON

IF3.6

2019-11-01

OAAI

Escandon-Barbosa, Diana; Rialp-Criado, Josep; Fuerst, Sascha; Rodriguez-Orejuela, Augusto; Castro-Aristizabal, Geovanny

Improving well-being via adaptive reuse: transformative repurposed service organizations

SERVICE INDUSTRIES JOURNAL

IF7.4

2019-05-21

PREAI

Rosenbaum, Mark S.; Kim, Kathy (Kawon); Contreras Ramirez, German; Rodriguez Orejuela, Augusto; Park, Joohyung

Improving firm performance through inter-organizational collaborative innovations: The key mediating role of the employee's job-related attitudes

MANAGEMENT DECISION

IF5.1

2018-06-11

PREAI

Hernandez-Espallardo, Miguel; Osorio-Tinoco, Fabian; Rodriguez-Orejuela, Augusto

Store image influences in consumers' perceptions of store brands: the moderating role of value consciousness

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-09-02

PREAI

Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; Rodriguez-Orejuela, Augusto

New perspectives for the managerial entrepreneurship 管理创业的新视角

INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL

IF3.9

2010-03-23

PREAI

Rodriguez Ramirez, Alfonso; Rodriguez Orejuela, Augusto; Murillo Vargas, Guillermo

Inter-organizational governance, learning and performance in supply chains

SUPPLY CHAIN MANAGEMENT-AN INTERNATIONAL JOURNAL

IF8.4

2010-03-16

135

PREAI

Hernandez-Espallardo, Miguel; Rodriguez-Orejuela, Augusto; Sanchez-Perez, Manuel

研究方向