Mona Mrad - Publications & Citations

Mona Mrad

American University of Sharjah

0H指数

1论文数

0被引数

收录论文 8

发表时间

From ownership to access-based luxury consumption: The emergence of luxury fashion rental models 从所有权到基于获取的奢侈品消费：奢侈品时尚租赁模式的出现

Journal of Retailing and Consumer Services

IF13.1

2026-06-16

PREAI

Mona Mrad

Decoding visual influence: how aesthetic, ergonomic, functional, and hedonic cues in casual smartwatch photos shape use intentions

BEHAVIOUR & INFORMATION TECHNOLOGY

IF3.1

2025-11-01

PREAI

Cui, Charles Chi; Mrad, Mona; Solomon, Michael R.; Nieroda, Marzena

Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers

JOURNAL OF ADVERTISING

IF7

2024-09-13

PREAI

Mrad, Mona; Ramadan, Zahy; Toth, Zsofia; Nasr, Lina; Karimi, Sahar

B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange 阿里巴巴上的B2B eWOM: 通过基于平台的社交交流中的在线评论发出信号

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2022-07-01

OAAI

Toth, Zsofia; Mrad, Mona; Itani, Omar S.; Luo, Jun; Liu, Martin J.

Elite luxury experiences: customer and managerial perspectives

hospitality marketing management

IF3

2022-05-25

OAAI

Mrad, Mona; Karimi, Sahar; Toth, Zsofia; Christodoulides, George

Brand addiction in the contexts of luxury and fast-fashion brands

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-07-01

OAAI

Mrad, Mona; Majdalani, Joelle; Cui, Charles Chi; El Khansa, Zeinab

From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands

JOURNAL OF BRAND MANAGEMENT

IF4.1

2018-12-20

PREAI

Mrad, Mona; Farah, Maya F.; Haddad, Stephanie

Brand addiction: conceptualization and scale development

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-11-14

OAAI

Mrad, Mona; Cui, Charles Chi

研究方向