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D

David L. Mothersbaugh

Bowling Green State University

23H指数
51论文数
6.0K被引数
收录论文 14
发表时间
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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-09-01
err58
PREAI
errShin, Hyunju; Eastman, Jacqueline K.; Mothersbaugh, David
err分享
err收藏
Employing proactive interaction for service failure prevention to improve customer service experiences
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2017-01-09
err37
PREAI
errShin, Hyunju; Ellinger, Alexander E.; Mothersbaugh, David L.; Reynolds, Kristy E.
err分享
err收藏
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-06-01
err107
errOAAI
errBlut, Markus; Frennea, Carly M.; Mittal, Vikas; Mothersbaugh, David L.
err分享
err收藏
Print advertising: Executional factors and the RPB Grid
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-06-01
err10
PREAI
errHuhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L.
err分享
err收藏
Disclosure Antecedents in an Online Service Context: The Role of Sensitivity of Information
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2011-12-20
err189
PREAI
errMothersbaugh, David L.; Foxx, William K., II; Beatty, Sharon E.; Wang, Sijun
err分享
err收藏
A CIT investigation of other customers' influence in services
errJOURNAL OF SERVICES MARKETING
IF4.5
err2010-08-03
err80
PREAI
errZhang, Jingyun; Beatty, Sharon E.; Mothersbaugh, David
err分享
err收藏
The positive and negative effects of switching costs on relational outcomes
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2007-05-01
err323
PREAI
errJones, Michael A.; Reynolds, Kristy E.; Mothersbaugh, David L.; Beatty, Sharon E.
err分享
err收藏
Information content and consumer readership of print ads: A comparison of search and experience products
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2004-01-01
err112
PREAI
errFranke, GR; Huhmann, BA; Mothersbaugh, DL
err分享
err收藏
Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2002-06-01
err480
PREAI
errJones, MA; Mothersbaugh, DL; Beatty, SE
err分享
err收藏
Effects of typographic factors in advertising-based persuasion: A general model and initial empirical tests
errPSYCHOLOGY & MARKETING
IF9.1
err2002-05-31
err85
PREAI
errMcCarthy, MS; Mothersbaugh, DL
err分享
err收藏
Combinatory and separative effects of rhetorical figures on consumers' effort and focus in ad processing
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2002-03-01
err109
PREAI
errMothersbaugh, DL; Huhmann, BA; Franke, GR
err分享
err收藏
Asymmetric competition in choice and the leveraging of competitive disadvantages
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2000-12-01
err44
PREAI
errHeath, TB; Ryu, G; Chatterjee, S; McCarthy, MS; Mothersbaugh, DL; Milberg, S; Gaeth, GJ
err分享
err收藏
Switching barriers and repurchase intentions in services
errJOURNAL OF RETAILING
IF10.2
err2000-06-01
err943
PREAI
errJones, MA; Mothersbaugh, DL; Beatty, SE
err分享
err收藏
SPOKESPERSON FAME AND VIVIDNESS EFFECTS IN THE CONTEXT OF ISSUE-RELEVANT THINKING - THE MODERATING ROLE OF COMPETITIVE SETTING
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1994-03-01
err41
PREAI
errHEATH, TB; MCCARTHY, MS; MOTHERSBAUGH, DL
err分享
err收藏

研究方向

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合作学者
合作期刊
S
Sharon E. Beatty
H 指数: 55 · 论文数: 159
V
Vikas Mittal
H 指数: 52 · 论文数: 350
G
George R. Franke
H 指数: 37 · 论文数: 116
J
Jacqueline K. Eastman
H 指数: 36 · 论文数: 203
M
Markus Blut
H 指数: 34 · 论文数: 106
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