Man Lai Cheung - Publications, H-index & Citations

Man Lai Cheung

Manchester Metropolitan University

28H指数

72论文数

3.1K被引数

收录论文 20

发表时间

Navigating influence: a mixed-method study on the role of social media influencer type and message content in driving digital engagement and patronage intentions 影响力导航：一项关于社交媒体影响者类型和消息内容在驱动数字参与度和惠顾意向中作用的研究

International Journal of Hospitality Management

IF8.3

2025-07-28

OAAI

Wilson Ndasi; Man Lai CHEUNG

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours 收获可持续性: 社会资本如何促进绿色社交媒体影响者和消费者之间的凝聚力关系，以推动电子口碑行为

PSYCHOLOGY & MARKETING

IF9.1

2024-10-03

PREAI

Cheung, Man Lai; Leung, Wilson K. S.; Chang, Man Kit; Shi, Si; Tse, Sin Yan

Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers' participative and engagement behaviours 探索消费者参与营销理论: 消费者参与和参与行为的前因和后果

JOURNAL OF STRATEGIC MARKETING

IF3.1

2024-09-25

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger III, Philip J.; Leung, Wilson K. S.; Attia, Samaa

Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism

INTERNET RESEARCH

IF6.8

2024-09-11

PREAI

Cheung, Man Lai; Leung, Wilson K. S.; Chang, Man Kit; Wong, Randy Y. M.; Tse, Sin Yan

From resistance to acceptance: developing health task measures to boost mHealth adoption among older adults: mixed-methods approach and innovation resistance

INTERNET RESEARCH

IF6.8

2024-08-29

PREAI

Leung, Wilson K. S.; Law, Sally P. M.; Cheung, Man Lai; Chang, Man Kit; Lai, Chung-Yin; Liu, Na

Driving destination brand engagement: The role of traveler participation

INTERNATIONAL JOURNAL OF TOURISM RESEARCH

IF5.7

2023-07-19

OAAI

Cheung, Man-Lai; Leung, Wilson K. S.; Taheri, Babak; Tse, Sin Yan

Perceived risk and second-hand clothing consumption: a moderated-moderation model 感知风险与二手服装消费: 一个有节制-节制模型

JOURNAL OF FASHION MARKETING AND MANAGEMENT

IF3.3

2023-07-04

PREAI

Koay, Kian Yeik; Cheung, Man Lai; Lom, Hui Shan; Leung, Wilson Ka Shing

VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective

information technology

IF5.6

2022-05-17

PREAI

Leung, Wilson K. S.; Chang, Man Kit; Cheung, Man Lai; Shi, Si

I follow what you post!: The role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-05-01

114

PREAI

Cheung, Man Lai; Leung, Wilson K. S.; Aw, Eugene Cheng-Xi; Koay, Kian Yeik

Swift trust development and prosocial behavior in time banking: A trust transfer and social support theory perspective

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2022-04-01

PREAI

Leung, Wilson K. S.; Chang, Man Kit; Cheung, Man Lai; Shi, Si

Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation

INTERNET RESEARCH

IF6.8

2022-03-22

PREAI

Leung, Wilson K. S.; Chang, Man Kit; Cheung, Man Lai; Shi, Si

Exploring the nexus of social media influencers and consumer brand engagement 探索社交媒体影响者与消费者品牌参与度的关系

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2022-01-12

PREAI

Cheung, Man Lai; Leung, Wilson K. S.; Yang, Morgan X.; Koay, Kian Yeik; Chang, Man Kit

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions 消费者-消费者互动和消费者-品牌互动在推动消费者-品牌参与和行为意图中的作用

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-07-01

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J.; Leung, Wilson K. S.; Sharipudin, Mohamad-Noor Salehhuddin

The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y

JOURNAL OF HOSPITALITY & TOURISM RESEARCH

IF5.3

2021-05-29

PREAI

Sharipudin, Mohamad-Noor Salehhuddin; Cheung, Man Lai; De Oliveira, Mauro Jose; Solyom, Andrea

The role of social media elements in driving co-creation and engagement

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2021-03-04

PREAI

Cheung, Man Lai; Pires, Guilherme; Rosenberger III, Philip J.; Leung, Wilson K. S.; Chang, Man Kit

How Sport Tourism Event Image Fit Enhances Residents' Perceptions of Place Image and Their Quality of Life

SUSTAINABILITY

IF3.3

2020-10-06

OAAI

Hsu, Bryan Cheng-Yu; Wu, Yu-Feng; Chen, Hsin-Wei; Cheung, Man-Lai

An institutional perspective on consumers' environmental awareness and pro-environmental behavioral intention: Evidence from 39 countries

BUSINESS STRATEGY AND THE ENVIRONMENT

IF13.3

2020-10-01

PREAI

Yang, Morgan X.; Tang, Xuan; Cheung, Man Lai; Zhang, Ying

Driving COBRAs: the power of social media marketing

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-08-26

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger III, Philip J.; De Oliveira, Mauro Jose

Driving consumer-brand engagement and co-creation by brand interactivity

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-05-18

PREAI

Cheung, Man Lai; Pires, Guilherme; Rosenberger, Philip J., III; De Oliverira, Mauro Jose

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge 感知社交媒体营销要素对消费者品牌参与和品牌知识的影响

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2020-03-02

151

PREAI

Cheung, Man Lai; Pires, Guilherme; Rosenberger, Philip J., III

研究方向