Guilherme D. Pires - Publications, H-index & Citations

Guilherme D. Pires

University of Newcastle

26H指数

117论文数

3.0K被引数

收录论文 13

发表时间

Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers' participative and engagement behaviours 探索消费者参与营销理论: 消费者参与和参与行为的前因和后果

JOURNAL OF STRATEGIC MARKETING

IF3.1

2024-09-25

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger III, Philip J.; Leung, Wilson K. S.; Attia, Samaa

Home loans and Muslims - an Australian perspective

JOURNAL OF ISLAMIC MARKETING

IF4.7

2024-06-18

PREAI

Jeffrey, Reyaz; Pires, Guilherme; Rosenberger III, Philip J.

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions 消费者-消费者互动和消费者-品牌互动在推动消费者-品牌参与和行为意图中的作用

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-07-01

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J.; Leung, Wilson K. S.; Sharipudin, Mohamad-Noor Salehhuddin

The role of social media elements in driving co-creation and engagement

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2021-03-04

PREAI

Cheung, Man Lai; Pires, Guilherme; Rosenberger III, Philip J.; Leung, Wilson K. S.; Chang, Man Kit

Exploring consumer-brand engagement: a holistic framework

EUROPEAN BUSINESS REVIEW

IF3.7

2020-09-05

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J., III

Driving COBRAs: the power of social media marketing

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-08-26

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger III, Philip J.; De Oliveira, Mauro Jose

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

AUSTRALASIAN MARKETING JOURNAL

IF3.8

2020-08-01

PREAI

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J., III; Leung, Wilson K. S.; Ting, Hiram

Driving consumer-brand engagement and co-creation by brand interactivity

MARKETING INTELLIGENCE & PLANNING

IF5.4

2020-05-18

PREAI

Cheung, Man Lai; Pires, Guilherme; Rosenberger, Philip J., III; De Oliverira, Mauro Jose

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge 感知社交媒体营销要素对消费者品牌参与和品牌知识的影响

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2020-03-02

151

PREAI

Cheung, Man Lai; Pires, Guilherme; Rosenberger, Philip J., III

The National Student Survey: validation in Portuguese medical students

ASSESSMENT & EVALUATION IN HIGHER EDUCATION

IF3.8

2018-09-20

PREAI

Martins, Maria Joao; Marques, Tiago Reis; Lains, Ines; Leal, Ines; Pessanha, Ines; Brochado, Bruno; Santos, Manuel Oliveira; Teixeira, Pedro Pinto; Fernandes, Diogo Hipolito; Silva, Joao Carlos; Sampaio, Filipa Almeida; Brandao, Mariana; Morais, Ines; Laranjinha, Ines; Teixeira, Nelson; Fernandes, Tiago; Carneiro, Diogo; Calvao, Joana; Pratas, Miguel; Palmela, Carolina; Lima, Antonio; Pires, Guilherme; Reis, Joel; Raimundo, Miguel; Afonso, Raquel Rocha; Costa e Silva, Miguel; Quintas, Catarina; Rodrigues, Tiago M.; Coelho, Nuno Henriques; Ramos, Sonia Afonso; Policiano, Catarina; Rato, Catarina; Faria, Daniel Candeias; Lopes, Alice; Rodrigues, Joana Ramos; Ferreira, Afonso Nunes; Costeira, Filipa de Sousa; Marques, Renata; Cordeiro, Hugo; Richardson, John T. E.

The Internet, consumer empowerment and marketing strategies

EUROPEAN JOURNAL OF MARKETING

IF5.1

2006-09-01

233

PREAI

Pires, Guilherme D.; Stanton, John; Rita, Paulo

The relationship between technology adoption and strategy in business-to-business markets - The case of e-commerce 企业对企业市场中技术采用与战略之间的关系-以电子商务为例

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2003-05-01

PREAI