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K

Kian Yeik Koay

sunway university

29H指数
96论文数
3.3K被引数
收录论文 50
发表时间
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Marketing restraint as strategy: reframing under-tourism through narrative visibility control营销限制作为一种策略：通过叙事可见性控制重构旅游不足
errJournal of Travel & Tourism Marketing
IF9
err2026-08-03
err0
PREAI
errChee Wei Cheah; Kian Yeik Koay
err分享
err收藏
How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study品牌的社会可持续性如何以及何时提高消费者支付溢价的意愿: 一项多样本研究
errACTA PSYCHOLOGICA
IF2.7
err2025-12-01
err1
errOAAI
errLeong, Mei Kei; Koay, Kian Yeik
err分享
err收藏
Stop hazing me! Why workplace hazing hurts work engagement and how to mitigate it停止欺凌我！职场欺凌为何会损害工作投入，以及如何减轻其影响
errEVIDENCE-BASED HRM-A GLOBAL FORUM FOR EMPIRICAL SCHOLARSHIP
IF2
err2025-12-01
err0
errOAAI
errKoay, Kian Yeik; Lim, Weng Marc; Wong, Wing Tien; Salleh, Narishah Mohamed; Wong, Lauren
err分享
err收藏
Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness元宇宙中的虚拟品牌体验与品牌布道：品牌酷炫度的中介作用与技术娴熟度的调节作用
errAsia-Pacific Journal of Business Administration
IF4.6
err2025-10-27
err0
PREAI
errMei Kei Leong; Kian Yeik Koay; Afizan Azman; Anselm Hsien Jhe Gan
err分享
err收藏
A moderated mediation model of perceived social sustainability on brand evangelism感知社会可持续性对品牌狂热度影响的调节中介模型
errJournal of Consumer Marketing
IF3.3
err2025-09-17
err0
PREAI
errMei Kei Leong; Kian Yeik Koay
err分享
err收藏
How fashion influencers drive consumers’ online brand-related activities (COBRAs)时尚影响者如何驱动消费者的在线品牌相关活动（COBRAs）
errJournal of Fashion Marketing and Management: An International Journal
IF0
err2025-09-11
err0
PREAI
errKian Yeik Koay; Michael Ariel Satyadi
err分享
err收藏
Understanding consumers’ purchase intentions for green cosmetic products: an integrated perspective理解消费者对绿色化妆品的购买意向：一个整合视角
errSocial Responsibility Journal
IF4.1
err2025-08-15
err0
PREAI
errKian Yeik Koay; Hussain Ibaau Ahmed
err分享
err收藏
Commercialization of influencer content on social media: the roles of parasocial relationships and sponsorship disclosures社交媒体中网红内容的商业化：拟社会关系和赞助披露的作用
errJournal of Strategic Marketing
IF3.1
err2025-06-19
err0
errOAAI
errWeng Marc Lim; Kian Yeik Koay; Chee Wei Cheah
err分享
err收藏
Understanding the role of minimalism in affecting individuals’ intentions to donate second-hand clothing理解极简主义对影响个体捐赠二手服装意向的作用
errJournal of Social Marketing
IF2.6
err2025-04-24
err0
PREAI
errZu Qian Ong; Kian Yeik Koay
err分享
err收藏
The role of Dark Triad personality traits in consumers' counterfeit luxury consumption: a moderated mediation model黑暗三合会人格特质在消费者仿冒奢侈品消费中的作用: 一个有调节的中介模型
errASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION
IF4.6
err2024-12-04
err1
PREAI
errKoay, Kian Yeik; Lok, Yan Yii
err分享
err收藏
Guest editorial: Social media influencer marketing in the food and beverage industry
errBRITISH FOOD JOURNAL
IF4.2
err2024-11-20
err0
PREAI
errCheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc; Ferraris, Alberto
err分享
err收藏
The bubble tea phenomenon: understanding the role of servicescape in consumers' responses
errASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION
IF4.6
err2024-08-16
err0
PREAI
errKoay, Kian Yeik; Tan, Ser Zian; Idris, Izian; Leong, Mei Kei; Cheah, Chee Wei
err分享
err收藏
Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions社交媒体影响者营销中的一致性效应: 在线冲动购买意向中一厢情愿的调节作用
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-07-04
err7
PREAI
errKoay, Kian Yeik; Lim, Weng Marc
err分享
err收藏
Social media influencer over-endorsement: Implications from a moderated-mediation analysis
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-07-01
err8
errOAAI
errCheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc
err分享
err收藏
Consumers' motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-05-21
err3
errOAAI
errKoay, Kian Yeik; Lim, Weng Marc; Khoo, Kim Leng; Xavier, Jesrina Ann; Poon, Wai Ching
err分享
err收藏
Institutional entrepreneurs' roles in the international market expansions: evidence from the ride-hailing platforms
errINTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL
IF3.9
err2024-05-18
err2
PREAI
errCheah, Chee Wei; Krajcik, Vladimir; Koay, Kian Yeik
err分享
err收藏
More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?
errBRITISH FOOD JOURNAL
IF4.2
err2024-04-12
err4
PREAI
errKoay, Kian Yeik; Leong, Mei Kei
err分享
err收藏
Understanding consumers' intentions to use QR code menus in the post-COVID-19 pandemic
errBRITISH FOOD JOURNAL
IF4.2
err2024-02-08
err4
PREAI
errKoay, Kian Yeik; Ang, KerSoon
err分享
err收藏
Understanding travel apps usage intention: findings from PLS and NCA
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-10-17
err13
PREAI
errTiwari, Pinaz; Kaurav, Rahul Pratap Singh; Koay, Kian Yeik
err分享
err收藏
Understanding consumers′ intentions to use drone food delivery services: a perspective of the theory of consumption values
errASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION
IF4.6
err2023-09-18
err3
PREAI
errKoay, Kian Yeik; Leong, Mei Kei
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
Weng Marc Lim
H 指数: 75 · 论文数: 418
A
Alberto Ferraris
H 指数: 62 · 论文数: 242
E
Eugene Cheng‐Xi Aw
H 指数: 38 · 论文数: 124
F
Fandy Tjiptono
H 指数: 34 · 论文数: 139
M
Mumtaz Ali Memon
H 指数: 33 · 论文数: 110
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