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D

Dwight Merunka

universite de strasbourg

26H指数
157论文数
5.0K被引数
收录论文 19
发表时间
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Destination personality effects on tourists' attitude: the role of self-congruity and ambiguity tolerance目的地人格对旅游者态度的影响: 自我一致性和模糊容忍度的作用
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-02-24
err18
PREAI
errHuaman-Ramirez, Richard; Merunka, Dwight; Maaninou, Nada
err分享
err收藏
How do consumers perceive old brands? Measurement and consequences of brand oldness associations
errEUROPEAN BUSINESS REVIEW
IF3.7
err2020-11-11
err13
PREAI
errHuaman-Ramirez, Richard; Maaninou, Nada; Merunka, Dwight; Cova, Veronique
err分享
err收藏
Self-concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market
errPSYCHOLOGY & MARKETING
IF9.1
err2020-06-17
err28
errOAAI
errMalik, Aneela; Merunka, Dwight; Akram, Muhammad S.; Barnes, Bradley R.; Chen, Annie
err分享
err收藏
Consumer involvement with corporate ads vs product ads: a cross-national study消费者参与企业广告与产品广告: 一项跨国研究
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2019-09-27
err4
errOAAI
errAshraf, Rohail; Albert, Noel; Merunka, Dwight; Khan, Muhammad Asif
err分享
err收藏
Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation愉悦和食物摄入的控制: 消费者自我调节的具体化认知方法
errPSYCHOLOGY & MARKETING
IF9.1
err2016-07-08
err48
errOAAI
errPetit, Olivia; Basso, Frederic; Merunka, Dwight; Spence, Charles; Cheok, Adrian David; Oullier, Olivier
err分享
err收藏
The use and misuse of student samples: An empirical investigation of European marketing research学生样本的使用和滥用: 对欧洲营销研究的实证调查
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2016-06-30
err81
errOAAI
errAshraf, Rohail; Merunka, Dwight
err分享
err收藏
The impact of territory of origin on product authenticity perceptions An empirical analysis in China
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2015-06-08
err20
PREAI
errZhang, Mohua; Merunka, Dwight
err分享
err收藏
Effect Symmetry of Benefit Criteria in Postpurchase Evaluations
errPSYCHOLOGY & MARKETING
IF9.1
err2015-05-07
err4
errOAAI
errLee, Dong-Jin; Yu, Grace B.; Merunka, Dwight R.; Bosnjak, Michael; Sirgy, M. Joseph; Johar, J. S.
err分享
err收藏
Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-07-01
err0
PREAI
errWarlop, Luk; Shrum, L. J.; Merunka, Dwight; de Barnier, Virginie
err分享
err收藏
Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-07-01
err51
PREAI
errMazodier, Marc; Merunka, Dwight
err分享
err收藏
The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2013-10-27
err413
PREAI
errFarooq, Omer; Payaud, Marielle; Merunka, Dwight; Valette-Florence, Pierre
err分享
err收藏
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2011-09-10
err231
PREAI
errMazodier, Marc; Merunka, Dwight
err分享
err收藏
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality品牌原产地和生产国对品牌资产的影响及品牌典型性的调节作用
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2011-09-01
err90
PREAI
errHamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, Boris
err分享
err收藏
Editorial Marketing communications and consumer behavior Introduction to the special issue from the 2009 La Londe conference
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2011-01-01
err0
PREAI
errDe Barnier, Virginie; Janiszewski, Chris A.; Merunka, Dwight R.; van Osselaer, Stijn M. J.
err分享
err收藏
The impact of brand personality and sales promotions on brand equity
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2011-01-01
err144
PREAI
errValette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight
err分享
err收藏
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2010-04-23
err46
PREAI
errPeterson, Robert A.; Albaum, Gerald; Merunka, Dwight; Munuera, Jose Luis; Smith, Scott M.
err分享
err收藏
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2008-10-01
err0
PREAI
errAskegaard, Soren; Merunka, Dwight R.; Merunka, Dwight R.; Sirgy, M. Joseph
err分享
err收藏
When consumers love their brands: Exploring the concept and its dimensions
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2008-10-01
err429
PREAI
errAlbert, Noel; Merunka, Dwight; Valette-Florence, Pierre
err分享
err收藏
Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2006-06-01
err0
PREAI
errHaugtvedt, Curtis P.; Merunka, Dwight R.; Warlop, Luk
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Charles Spence
H 指数: 136 · 论文数: 1.4K
M
M. Joseph Sirgy
H 指数: 82 · 论文数: 520
M
M. Asif Khan
H 指数: 59 · 论文数: 283
R
Robert A. Peterson
H 指数: 54 · 论文数: 226
A
Adrian David Cheok
H 指数: 49 · 论文数: 593
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