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科言猫学术研究的AI总结
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Y

Yi He

Bowling Green State University

19H指数
53论文数
2.2K被引数
收录论文 12
发表时间
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(Em)powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-12-01
err3
PREAI
errChen, Qimei; He, Yi; Hu, Miao; Li, Daoji
err分享
err收藏
Understanding guests? evaluation of green hotels: The interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals了解客人？绿色酒店的评估: 牺牲环境的意愿与意图与基于质量的市场信号之间的相互作用
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2022-07-01
err14
PREAI
errChen, Qimei; Hu, Miao; He, Yi; Lin, Ingrid; Mattila, Anna S.
err分享
err收藏
Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment消费者的角色表现和品牌识别: 来自调查和纵向现场实验的证据
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err36
PREAI
errHe, Yi; Chen, Qimei; Lee, Ruby P.; Wang, Yonggui; Pohlmann, Attila
err分享
err收藏
Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-09-01
err18
PREAI
errHe, Yi; You, Ya; Chen, Qimei
err分享
err收藏
Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time
errJOURNAL OF ADVERTISING
IF7
err2020-08-11
err6
PREAI
errChen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang (Jay)
err分享
err收藏
Managing negative word-of-mouth: the interplay between locus of causality and social presence
errJOURNAL OF SERVICES MARKETING
IF4.5
err2019-12-05
err16
PREAI
errHe, Yi; Ju, Ilyoung; Chen, Qimei; Alden, Dana L.; Zhu, Hong; Xi, Kaiyuan
err分享
err收藏
The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
errJOURNAL OF ADVERTISING
IF7
err2017-11-10
err10
PREAI
errJu, Ilyoung; He, Yi; Chen, Qimei; He, Wei; Shen, Bin; Sar, Sela
err分享
err收藏
Time will tell: managing post-purchase changes in brand attitude
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-05-07
err33
PREAI
errHe, Yi; Chen, Qimei; Alden, Dana L.
err分享
err收藏
Consumption in the public eye: The influence of social presence on service experience
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-03-01
err68
PREAI
errHe, Yi; Chen, Qimei; Alden, Dana L.
err分享
err收藏
Social presence and service satisfaction: The moderating role of cultural value-orientation
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2012-01-26
err14
PREAI
errHe, Yi; Chen, Qimei; Alden, Dana L.
err分享
err收藏
Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2010-01-01
err30
PREAI
errAlden, Dana L.; He, Yi; Chen, Qimei
err分享
err收藏
The evolving brand logic: a service-dominant logic perspective
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2009-04-24
err540
PREAI
errMerz, Michael A.; He, Yi; Vargo, Stephen L.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
S
Stephen L. Vargo
H 指数: 69 · 论文数: 188
沈滨 封面图
沈滨 (Bin Shen)
H 指数: 46 · 论文数: 193
Y
Yonggui Wang
H 指数: 39 · 论文数: 271
D
Dana L. Alden
H 指数: 36 · 论文数: 109
Q
Qimei Chen
H 指数: 32 · 论文数: 89
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