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Stephen L. Vargo

university of oklahoma

69H指数
188论文数
5.8W被引数
收录论文 46
发表时间
Service-Dominant Logic in the AI Era服务主导逻辑在人工智能时代
err2026-03-31
err0
PREAI
errStephen L. Vargo; Heiko Wieland; Melissa Archpru Akaka
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The nature and fundamental elements of digital service innovation
err2023-10-31
err15
PREAI
errVargo, Stephen L.; Fehrer, Julia A.; Wieland, Heiko; Nariswari, Angeline
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Emergence in marketing: an institutional and ecosystem framework
err2022-04-07
err68
errOAAI
errVargo, Stephen L.; Peters, Linda; Kjellberg, Hans; Koskela-Huotari, Kaisa; Nenonen, Suvi; Polese, Francesco; Sarno, Debora; Vaughan, Claudia
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Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide
err2021-12-10
err17
PREAI
errAkaka, Melissa Archpru; Vargo, Stephen L.; Nariswari, Angeline; O'Brien, Matthew
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Practice Diffusion
err2021-08-12
err31
errOAAI
errAkaka, Melissa Archpru; Schau, Hope Jensen; Vargo, Stephen L.
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Advancing sales theory through a holistic view: how social structures frame selling INTRODUCTION
err2020-11-20
err18
errOAAI
errHartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L.; Ahearne, Michael
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Converging on a New Theoretical Foundation for Selling
err2018-03-01
err226
PREAI
errHartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L.
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A systems perspective on markets - Toward a research agenda
err2017-10-01
err113
errOAAI
errVargo, Stephen L.; Koskela-Huotari, Kaisa; Baron, Steve; Edvardsson, Bo; Reynoso, Javier; Colurcio, Maria
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Triads: A review and analytical framework
err2017-05-08
err47
PREAI
errSiltaloppi, Jaakko; Vargo, Stephen L.
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Business models as service strategy
err2017-04-24
err97
PREAI
errWieland, Heiko; Hartmann, Nathaniel N.; Vargo, Stephen L.
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Fostering a trans-disciplinary perspectives of service ecosystems
err2016-08-01
err160
PREAI
errLusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders
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Institutions as resource context
err2016-03-14
err113
PREAI
errKoskela-Huotari, Kaisa; Vargo, Stephen L.
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A service perspective: Key managerial insights from service-dominant (S-D) logic
err2016-01-01
err75
PREAI
errGreer, Charles R.; Lusch, Robert F.; Vargo, Stephen L.
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Extending the context of service: from encounters to ecosystems
err2015-09-14
err180
PREAI
errAkaka, Melissa Archpru; Vargo, Stephen L.
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The context of experience
err2015-04-20
err167
PREAI
errAkaka, Melissa Archpru; Vargo, Stephen L.; Schau, Hope Jensen
err分享
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