Frank Hüber - Publications, H-index & Citations

Frank Hüber

Johannes Gutenberg University of Mainz

36H指数

463论文数

7.1K被引数

收录论文 14

发表时间

Endorser age and stereotypes: Consequences on brand age

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-02-01

PREAI

Huber, Frank; Meyer, Frederik; Vogel, Johannes; Weihrauch, Andrea; Hamprecht, Julia

Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis

PSYCHOLOGY & MARKETING

IF9.1

2012-05-03

PREAI

Huber, Frank; Koecher, Soeren; Vogel, Johannes; Meyer, Frederik

Brand misconduct: Consequences on consumer-brand relationships

JOURNAL OF BUSINESS RESEARCH

IF9.8

2010-11-01

149

PREAI

Huber, Frank; Vollhardt, Kai; Matthes, Isabel; Vogel, Johannes

When brands get branded

marketing theory and practice

IF2.8

2009-03-01

PREAI

Huber, Frank; Vogel, Johannes; Meyer, Frederik

A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel

JOURNAL OF BUSINESS RESEARCH

IF9.8

2007-12-01

PREAI

Keaveney, Susan M.; Huber, Frank; Hemnann, Andreas

Building brand equity via product quality

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE

IF4.8

2007-07-20

PREAI

Herrmann, Andreas; Huber, Frank; Shao, Alan T.; Bao, Yeqing

Segmenting cyberspace: a customer typology for the internet

EUROPEAN JOURNAL OF MARKETING

IF5.1

2007-01-20

135

PREAI

Barnes, Stuart J.; Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank

Direct and indirect effects of self-image congruence on brand loyalty

JOURNAL OF BUSINESS RESEARCH

IF9.8

2006-09-01

628

PREAI

Kressmann, Frank; Sirgy, M. Joseph; Herrmann, Andreas; Huber, Frank; Huber, Stephanie; Lee, Dong-Jin

The evolution of loyalty intentions

JOURNAL OF MARKETING

IF10.4

2006-04-01

555

OAAI

Johnson, MD; Herrmann, A; Huber, F

Camptocormia associated with focal myositis in multiple-system atrophy

MOVEMENT DISORDERS

IF7.6

2006-03-09

PREAI

Diederich, NJ; Goebel, HH; Dooms, G; Bumb, A; Huber, F; Kompoliti, K; Meinck, HMM

Means-end analysis: Does the affective state influence information processing style?

PSYCHOLOGY & MARKETING

IF9.1

2004-07-21

PREAI

Huber, F; Beckmann, SC; Herrmann, A

An empirical analysis of the determinants of price tolerance

PSYCHOLOGY & MARKETING

IF9.1

2004-05-14

PREAI

Herrmann, A; Huber, F; Sivakumar, K; Wricke, M

When buyers also sell: The implications of pricing policies for customer satisfaction

PSYCHOLOGY & MARKETING

IF9.1

2002-03-08

PREAI

Hoyer, WD; Herrmann, A; Huber, F

Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS

IF10

2000-06-01

110

PREAI

Herrmann, A; Huber, F; Braunstein, C

研究方向