Lisa Monahan - Publications, H-index & Citations

Lisa Monahan

university of tampa

6H指数

24论文数

335被引数

收录论文 8

发表时间

Introducing CD-QFD: Using quality function deployment to improve course development 引入CD-QFD：利用质量功能展开改进课程开发

Industry and Higher Education

IF1.9

2026-02-01

PREAI

Martin, Megan Wydick; Matthews, Kevin D.; Monahan, Lisa

Unhealthy by design? The influence of AI-generated packaging on consumer health perceptions 设计缺陷？人工智能生成包装对消费者健康感知的影响

Journal of Marketing Communications

IF4.6

2026-01-01

PREAI

Monahan, Lisa; Slejko, Gina; Berry, Christopher; Romero, Marisabel

Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands 你听说我们的品牌被讨厌了吗？仇恨的意想不到的好处-承认两极分化品牌的广告

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-01-01

PREAI

Monahan, Lisa; Espinosa, Jennifer A.; Langenderfer, Jeff; Ortinau, David J.

How may I help you? Driving brand engagement through the warmth of an initial chatbot message 我怎么帮你？通过最初的聊天机器人消息的温暖来推动品牌参与

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-10-01

PREAI

Kull, Alexander J.; Romero, Marisabel; Monahan, Lisa

Exploring an adaptability approach: how creative return processors impact firm performance

international journal of hospitality management

IF6.4

2021-03-04

PREAI

Espinosa, Jennifer A.; Stock, James; Ortinau, David J.; Monahan, Lisa

Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust

JOURNAL OF ADVERTISING

IF7

2020-05-21

PREAI

Monahan, Lisa; Romero, Marisabel

Exploring the processing of product returns from a complex adaptive system perspective

international journal of hospitality management

IF6.4

2019-08-12

PREAI

Espinosa, Jennifer A.; Davis, Donna; Stock, James; Monahan, Lisa

I'll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2018-09-17

PREAI

Espinosa, Jennifer A.; Ortinau, David J.; Krey, Nina; Monahan, Lisa

研究方向