Niraj Dawar - Publications, H-index & Citations

Niraj Dawar

western university (university of western ontario)

24H指数

59论文数

6.1K被引数

收录论文 8

发表时间

Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice

JOURNAL OF BUSINESS ETHICS

IF6.7

2019-02-23

OAAI

Trudel, Remi; Klein, Jill; Sen, Sankar; Dawar, Niraj

Asymmetric consequences of radical innovations on category representations of competing brands

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2015-05-02

PREAI

Bagga, Charan K.; Noseworthy, Theodore J.; Dawar, Niraj

Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 品牌典型性和遥远的新颖扩展接受度: 降低风险的计数器如何适合低类别

JOURNAL OF BUSINESS RESEARCH

IF9.8

2015-01-01

PREAI

Goedertier, Frank; Dawar, Niraj; Geuens, Maggie; Weijters, Bert

Base-Rate Information in Consumer Attributions of Product-Harm Crises

JOURNAL OF MARKETING RESEARCH

IF5

2012-06-01

OAAI

Lei, Jing; Dawar, Niraj; Gurhan-Canli, Zeynep

B2B Brand Architecture

CALIFORNIA MANAGEMENT REVIEW

IF7.3

2012-01-01

PREAI

Muylle, Steve; Dawar, Niraj; Rangarajan, Deva

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

JOURNAL OF BUSINESS RESEARCH

IF9.8

2009-04-01

153

PREAI

Dawar, Niraj; Lei, Jing

Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects

JOURNAL OF MARKETING

IF10.4

2008-05-01

175

PREAI

Lei, Jing; Dawar, Niraj; Lemmink, Jos

Corporate social responsibility brand evaluations in and consumers' attributions and a product-harm crisis

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2004-09-01

1.1K

PREAI

Klein, J; Dawar, N

研究方向