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R

Randall L. Rose

University of Georgia

27H指数
64论文数
6.6K被引数
收录论文 13
发表时间
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The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2022-06-14
err0
PREAI
errRose, Alexander S.; Hewett, Kelly; Rose, Randall L.
err分享
err收藏
The Endowment Effect as Self-Enhancement in Response to Threat
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2013-10-01
err54
errOAAI
errChatterjee, Promothesh; Irmak, Caglar; Rose, Randall L.
err分享
err收藏
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-08-01
err289
PREAI
errPhipps, Marcus; Ozanne, Lucie K.; Luchs, Michael G.; Subrahmanyan, Saroja; Kapitan, Sommer; Catlin, Jesse R.; Gau, Roland; Naylor, Rebecca Walker; Rose, Randall L.; Simpson, Bonnie; Weaver, Todd
err分享
err收藏
Understanding the mental representations created by comparative advertising
errJOURNAL OF ADVERTISING
IF7
err2013-05-31
err21
PREAI
errManning, KC; Miniard, PW; Barone, MJ; Rose, RL
err分享
err收藏
When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems
errJOURNAL OF MARKETING
IF10.4
err2012-07-01
err672
PREAI
errLamberton, Cait Poynor; Rose, Randall L.
err分享
err收藏
A further assessment of indirect comparative advertising claims of superiority over all competitors
errJOURNAL OF ADVERTISING
IF7
err2006-12-01
err32
PREAI
errMiniard, Paul W.; Barone, Michael J.; Rose, Randall L.; Manning, Kenneth C.
err分享
err收藏
The role of relational embeddedness in retail buyers' selection of new products
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-11-01
err97
PREAI
errKaufman, Peter; Jayachandran, Satish; Rose, Randall L.
err分享
err收藏
Paradox and the consumption of authenticity through reality television
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2005-09-01
err372
PREAI
errRose, RL; Wood, SL
err分享
err收藏
Credit cards as lifestyle facilitators
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2005-06-01
err175
PREAI
errBernthal, MJ; Crockett, D; Rose, RL
err分享
err收藏
Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err1998-02-01
err14
PREAI
errMiniard, PW; Rose, RL; Manning, KC; Barone, MJ
err分享
err收藏
ON THE NEED FOR RELATIVE MEASURES WHEN ASSESSING COMPARATIVE ADVERTISING EFFECTS
errJOURNAL OF ADVERTISING
IF7
err1993-09-01
err37
PREAI
errMINIARD, PW; ROSE, RL; BARONE, MJ; MANNING, KC
err分享
err收藏
WHEN PERSUASION GOES UNDETECTED - THE CASE OF COMPARATIVE ADVERTISING
errJOURNAL OF MARKETING RESEARCH
IF5
err1993-08-01
err51
PREAI
errROSE, RL; MINIARD, PW; BARONE, MJ; MANNING, KC; TILL, BD
err分享
err收藏
ON THE FORMATION AND RELATIONSHIP OF AD AND BRAND ATTITUDES - AN EXPERIMENTAL AND CAUSAL-ANALYSIS
errJOURNAL OF MARKETING RESEARCH
IF5
err1990-08-01
err140
PREAI
errMINIARD, PW; BHATLA, S; ROSE, RL
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
P
Peter A. Kaufman
H 指数: 60 · 论文数: 339
K
Kenneth C. Manning
H 指数: 39 · 论文数: 122
C
Cait Lamberton
H 指数: 33 · 论文数: 169
P
Paul W. Miniard
H 指数: 29 · 论文数: 61
M
Michael J. Barone
H 指数: 28 · 论文数: 77
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