William R. Swinyard - Publications, H-index & Citations

William R. Swinyard

机构信息待补充

26H指数

67论文数

4.3K被引数

收录论文 8

发表时间

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

JOURNAL OF BUSINESS RESEARCH

IF9.8

2005-01-01

PREAI

Brengman, M; Geuens, M; Weijters, B; Smith, SM; Swinyard, WR

Women in academic medicine: A report of focus groups and questionnaires, with conjoint analysis

JOURNAL OF WOMENS HEALTH

IF1.9

2003-12-01

PREAI

Brown, AJ; Swinyard, W; Ogle, J

Why people (don't) shop online: A lifestyle study of the Internet consumer

PSYCHOLOGY & MARKETING

IF9.1

2003-06-06

288

PREAI

Swinyard, WR; Smith, SM

Retailing as a career: A comparative study of marketers

JOURNAL OF RETAILING

IF10.2

2002-03-01

PREAI

Rhoads, GK; Swinyard, WR; Geurts, MD; Price, WD

Student preferences for series careers around the Pacific Rim

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1999-01-01

PREAI

Honeycutt, ED; Ford, JB; Swenson, MJ; Swinyard, WR

THE MORALITY OF SOFTWARE PIRACY - A CROSS-CULTURAL-ANALYSIS

JOURNAL OF BUSINESS ETHICS

IF6.7

1990-08-01

165

PREAI

SWINYARD, WR; RINNE, H; KAU, AK

COGNITIVE RESPONSE TO ADVERTISING AND TRIAL - BELIEF STRENGTH, BELIEF CONFIDENCE AND PRODUCT CURIOSITY

JOURNAL OF ADVERTISING

IF7

1988-10-01

158

PREAI

SMITH, RE; SWINYARD, WR

ATTITUDE-BEHAVIOR CONSISTENCY - THE IMPACT OF PRODUCT TRIAL VERSUS ADVERTISING

JOURNAL OF MARKETING RESEARCH

IF5

1983-08-01

368

PREAI

SMITH, RE; SWINYARD, WR

研究方向