John B. Ford - Publications, H-index & Citations

John B. Ford

Old Dominion University

35H指数

258论文数

4.3K被引数

收录论文 35

发表时间

Leading Brands' Communication of Product Innovativeness to Generation Z: A Mixed-Methods Study 领先品牌对Z世代产品创新的传播: 一项混合方法研究

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2026-01-07

PREAI

Chan, Fanny Fong Yee; Lowe, Ben; Ford, John

Construction, Validation, and Generalization of Digital Consumption Value Scale 数字消费价值量表的构建、验证与推广

Journal of Consumer Behaviour

IF5.2

2025-09-10

PREAI

Sanjeev Tripathi; Varsha Jain; Jatin Pandey; John Ford; Damini Goyal Gupta

Social media influencers and immersive technologies for dynamic consumer behavior

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2024-05-06

PREAI

Spais, George; Jain, Varsha; Ford, John

Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis 《国际广告学杂志》跨文化广告研究四十年文献计量分析

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-10-27

PREAI

Ford, John B.; Mueller, Barbara; Mueller, Sophia

What draws voters to brandidates and why? - political orientation, personal satisfaction, and societal values on presidential candidates' brand personality

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2022-08-24

PREAI

Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; Ford, John

Collecting samples from online services: How to use screeners to improve data quality

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2022-03-01

OAAI

Arndt, Aaron D.; Ford, John B.; Babin, Barry J.; Luong, Vinh

Accommodating ethnic minority consumers during service encounters: the fine line 在服务遇到中容纳少数民族消费者: 细线

JOURNAL OF SERVICES MARKETING

IF4.5

2021-09-08

PREAI

Mady, Sarah; Ford, John B.; Mady, Tarek

Dissatisfaction after service failures as a realized transaction risk: Customer opportunism as a function of external and internal rewards

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-01-01

PREAI

Khantimirov, Denis; Karande, Kiran; Ford, John

Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India 开发一种emic量表来衡量印度集体主义新兴市场中引起的怀旧情绪

JOURNAL OF BUSINESS RESEARCH

IF9.8

2019-06-01

PREAI

Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B.

The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States

JOURNAL OF BUSINESS RESEARCH

IF9.8

2018-02-01

PREAI

Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; Friedman, Mike

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

PSYCHOLOGY & MARKETING

IF9.1

2017-12-13

OAAI

Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; LaTour, Michael S.

Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2017-05-15

PREAI

Suh, Taewon; Ford, John; Ryu, Young S.; Kim, John H. S.

Amazon's Mechanical Turk: A Comment

JOURNAL OF ADVERTISING

IF7

2017-03-15

PREAI

Ford, John B.

Development and validation of an emic scale to measure ad-evoked nostalgia in France 法国用于测量广告引起的怀旧情绪的emic量表的开发和验证

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-09-29

PREAI

Merchant, Altaf; Ford, John B.; Dianoux, Christian; Herrmann, Jean-Luc

The quant-qual debate: where are we in advertising?

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-08

PREAI

Ford, John

A four-year retrospective

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Ford, John B.

Effects of advertising on children

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Ford, John

Drivers of ad spend trends among global marketers - Comments

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-06

PREAI

Ford, John

Neuroscience and advertising research - Comments

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-06

PREAI

Ford, John

Research into charity advertising needs a new direction

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-06

PREAI

Ford, John

研究方向