Leslie Stoel - Publications, H-index & Citations

Leslie Stoel

University System of Ohio

27H指数

71论文数

5.6K被引数

收录论文 10

发表时间

When does customization improve brand attitude?

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2023-11-07

PREAI

Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie

Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2018-05-14

PREAI

Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie

Using rich media to motivate fair-trade purchase

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2017-09-10

PREAI

Han, Tae-Im; Stoel, Leslie

An unintended consequence of exaggerated maximum-discount tensile price claims

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2016-11-21

PREAI

Lee, Jung Eun; Stoel, Leslie

Designing loyalty programs that matter to customers

SERVICE INDUSTRIES JOURNAL

IF7.4

2014-02-05

PREAI

Ha, Sejin; Stoel, Leslie

Online apparel retailing: roles of e-shopping quality and experiential e-shopping motives

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2012-04-20

115

PREAI

Ha, Sejin; Stoel, Leslie

Predicting Chinese consumers' purchase intentions for imported soy-based dietary supplements

BRITISH FOOD JOURNAL

IF4.2

2012-01-20

PREAI

Chung, Jae-Eun; Stoel, Leslie; Xu, Yingjiao; Ren, Jing

Chinese dietary culture influences consumers' intention to use imported soy-based dietary supplements: an application of the theory of planned behaviour

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2011-01-04

PREAI

Ren, Jing; Chung, Jae-Eun; Stoel, Leslie; Xu, Yingjiao

Consumer e-shopping acceptance: Antecedents in a technology acceptance model 消费者电子购物接受度: 技术接受模型中的前因

JOURNAL OF BUSINESS RESEARCH

IF9.8

2009-05-01

800

PREAI

Ha, Sejin; Stoel, Leslie

On-line product presentation: Effects on mood, perceived risk, and purchase intention 在线产品展示: 对情绪、感知风险和购买意愿的影响

PSYCHOLOGY & MARKETING

IF9.1

2005-01-01

326

PREAI

Park, J; Lennon, SJ; Stoel, L

研究方向