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M

Martin Schreier

wu vienna

34H指数
145论文数
8.9K被引数
收录论文 40
发表时间
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Frontiers of mediated markets: Algorithms, aesthetics, and actors媒介化市场的前沿：算法、美学与行动者
errInternational Journal of Research in Marketing
IF7.5
err2025-10-15
err0
errOAAI
errRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
err分享
err收藏
Signatures, de-objectification, and work-related outcomes: How asking individual producers to sign their work can lead to a Win-Win-Win签名、去对象化和工作相关结果：要求个体生产者签署其作品如何能够实现三方共赢
errInternational Journal of Research in Marketing
IF7.5
err2025-09-04
err0
PREAI
errUlrike Kaiser; Benedikt Schnurr; Christoph Fuchs; Martin Schreier; Stijn M.J. van Osselaer
err分享
err收藏
The Open Design Effect开放设计效应
errJournal of Marketing Research
IF5
err2025-08-17
err0
PREAI
errLukas Maier; Martin Schreier; Darren W. Dahl
err分享
err收藏
Blockchain meets marketing: from concept to impactful research区块链与市场营销：从概念到影响研究
errInternational Journal of Research in Marketing
IF7.5
err2025-06-10
err0
PREAI
errRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
err分享
err收藏
Better Innovation for a Better World更佳创新，更美世界
errJournal of Marketing
IF10.4
err2025-05-29
err0
errOAAI
errDarren W. Dahl; Charles H. Noble; Martin Schreier; Olivier Toubia
err分享
err收藏
Fixing the bug in insect consumption修复昆虫消费中的错误
errFOOD QUALITY AND PREFERENCE
IF4.9
err2025-02-01
err0
PREAI
errPalcu, Johanna; Schreier, Martin; Janiszewski, Chris; Kleber, Janet; Salerno, Anthony
err分享
err收藏
The creator economy: An introduction and a call for scholarly research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err1
PREAI
errPeres, Renana; Schreier, Martin; Schweidel, David A.; Sorescu, Alina
err分享
err收藏
The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction
errJOURNAL OF RETAILING
IF10.2
err2024-06-01
err0
PREAI
errLim, Sarah; van Osselaer, Stijn M. J.; Goodman, Joseph K.; Fuchs, Christoph; Schreier, Martin
err分享
err收藏
Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err9
errOAAI
errBruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; Van Osselaer, Stijn M. J.
err分享
err收藏
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
errJOURNAL OF MARKETING
IF10.4
err2023-10-19
err6
errOAAI
errMaier, Lukas; Schreier, Martin; Baccarella, Christian V.; Voigt, Kai-Ingo
err分享
err收藏
I Didn't Win! An Overlooked Downside of Crowdsourcing?
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2023-09-11
err1
PREAI
errKarpukhina, Tatiana; Schreier, Martin; Janiszewski, Chris; Nishikawa, Hidehiko
err分享
err收藏
Making co-creation a trustworthy methodology for closing the implementation gap between knowledge and action in health promotion: the Health CASCADE project
errPERSPECTIVES IN PUBLIC HEALTH
IF2.6
err2023-08-17
err12
errOAAI
errVerloigne, M.; Altenburg, T.; Cardon, G.; Chinapaw, M.; Dall, P.; Deforche, B.; Gine-Garriga, M.; Lippke, S.; Papadopoulos, H.; Pappa, D.; Sandlund, M.; Schreier, M.; Wadell, K.; Chastin, S.
err分享
err收藏
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice关于ChatGPT及以后: 生成式人工智能如何影响研究，教学和实践
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err147
errOAAI
errPeres, Renana; Schreier, Martin; Schweidel, David; Sorescu, Alina
err分享
err收藏
Blockchain meets marketing: Opportunities, threats, and avenues for future research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err58
PREAI
errPeres, Renana; Schreier, Martin; Schweidel, David A.; Sorescu, Alina
err分享
err收藏
Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value为审美定制支付两次费用？独特性对产品转售价值的负面影响
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-01-10
err7
PREAI
errFuchs, Matthias; Schreier, Martin
err分享
err收藏
The value of making producers personal
errJOURNAL OF RETAILING
IF10.2
err2022-10-01
err8
PREAI
errFuchs, Christoph; Kaiser, Ulrike; Schreier, Martin; van Osselaer, Stijn M. J.
err分享
err收藏
Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor
errJOURNAL OF MARKETING
IF10.4
err2022-03-10
err8
errOAAI
errSchnurr, Benedikt; Fuchs, Christoph; Maira, Elisa; Puntoni, Stefano; Schreier, Martin; van Osselaer, Stijn M. J.
err分享
err收藏
Facial mask personalization encourages facial mask wearing in times of COVID-19 (vol 12, 891, 2022)
errSCIENTIFIC REPORTS
IF3.9
err2022-02-22
err0
errOAAI
errPalcu, Johanna; Schreier, Martin; Janiszewski, Chris
err分享
err收藏
Facial mask personalization encourages facial mask wearing in times of COVID-19
errSCIENTIFIC REPORTS
IF3.9
err2022-01-18
err11
errOAAI
errPalcu, Johanna; Schreier, Martin; Janiszewski, Chris
err分享
err收藏
IJRM 2021-2024: Innovation, speed, diversity, let's push things forward together
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err6
PREAI
errSchreier, Martin; Peres, Renana; Schweidel, David; Sorescu, Alina
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
Greet Cardon
H 指数: 85 · 论文数: 769
M
Mai J. M. Chinapaw
H 指数: 84 · 论文数: 480
B
Bénédicte Deforche
H 指数: 73 · 论文数: 504
S
Sébastien Chastin
H 指数: 69 · 论文数: 320
E
Eric von Hippel
H 指数: 64 · 论文数: 201
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