John Deighton - Publications, H-index & Citations

John Deighton

Harvard University

28H指数

145论文数

5.8K被引数

收录论文 8

发表时间

Marketing Thinking and Doing 营销思维与行为

JOURNAL OF MARKETING

IF10.4

2020-12-11

OAAI

Deighton, John A.; Mela, Carl F.; Moorman, Christine

Learning to Become a Taste Expert

JOURNAL OF CONSUMER RESEARCH

IF6.4

2018-06-16

OAAI

Latour, Kathryn A.; Deighton, John A.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time

JOURNAL OF MARKETING

IF10.4

2012-05-01

357

PREAI

Avery, Jill; Steenburgh, Thomas J.; Deighton, John; Caravella, Mary

Broadening the Scope of Consumer Research

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-04-01

OAAI

Deighton, John; MacInnis, Debbie; McGill, Ann; Shiv, Baba

Forward-looking focus - Can firms have adaptive foresight?

JOURNAL OF SERVICE RESEARCH

IF8.6

2006-11-01

123

PREAI

Zeithaml, Valarie A.; Bolton, Ruth N.; Deighton, John; Keiningham, Timothy L.; Lemon, Katherine N.; Petersen, J. Andrew

The impact of Internet exchanges on business-to-business distribution

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2002-10-01

PREAI

Narayandas, D; Caravella, M; Deighton, J

MARKETING AND SEDUCTION - BUILDING EXCHANGE RELATIONSHIPS BY MANAGING SOCIAL CONSENSUS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1995-03-01

157

PREAI

DEIGHTON, J; GRAYSON, K

NEGOTIATED BELIEF STRUCTURES AND DECISION PERFORMANCE - AN EMPIRICAL-INVESTIGATION

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

IF3.8

1988-10-01

165

PREAI

WALSH, JP; HENDERSON, CM; DEIGHTON, J

研究方向