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A

Astrid L. Keel

University of La Verne

5H指数
18论文数
331被引数
收录论文 11
发表时间
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When marketing and finance clash: Triggers of destructive leadership and how to prevent it当市场营销与金融发生冲突：破坏性领导行为的触发因素及如何预防
errBusiness Horizons
IF7
err2026-02-16
err0
PREAI
errThomas Martin Key; Astrid L. Keel; James Van Scotter; Andrew J. Czaplewski; Robina Ghosh
err分享
err收藏
Increasing small nonprofits? influence through strategic storytelling
errBUSINESS HORIZONS
IF7
err2023-05-01
err1
PREAI
errKeel, Astrid L.; Tran, An T. K.
err分享
err收藏
Brand activism. change agents: strategic storytelling for impact and authenticity品牌行动主义。变革推动人: 影响和真实性的战略讲故事
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-08-19
err31
PREAI
errKey, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J.; Olson, Eric M.
err分享
err收藏
Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing, malicious acts, and waterway pollution
errPSYCHOLOGY & MARKETING
IF9.1
err2020-12-17
err2
PREAI
errKeel, Astrid L.; Wolf, Marco
err分享
err收藏
How executives talk Exploring marketing executive value articulation with computerized text analysis高管如何交谈用计算机文本分析探索营销高管价值表达
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-02-06
err5
PREAI
errKey, Thomas Martin; Keel, Astrid Lei
err分享
err收藏
The impact of online buzz on internet IPO valuation
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2019-04-10
err4
PREAI
errKeel, Astrid L.; Lending, Claire E.; Marshall, Beverly
err分享
err收藏
How Researchers Respond to Replication Requests Revisited
errJOURNAL OF ADVERTISING
IF7
err2015-09-25
err3
PREAI
errAbernethy, Avery M.; Keel, Astrid L.
err分享
err收藏
Should all service firms follow the recessionary advertising prescription?
errJOURNAL OF SERVICES MARKETING
IF4.5
err2014-05-06
err1
PREAI
errKeel, Astrid L.; Bourdeau, Brian
err分享
err收藏
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
errPSYCHOLOGY & MARKETING
IF9.1
err2012-08-28
err172
PREAI
errKeel, Astrid; Nataraajan, Rajan
err分享
err收藏
The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
errPSYCHOLOGY & MARKETING
IF9.1
err2011-11-02
err0
errOAAI
errKeel, Astrid L.
err分享
err收藏
Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
errPSYCHOLOGY & MARKETING
IF9.1
err2011-09-01
err0
PREAI
errKeel, Astrid L.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Eric M. Olson
H 指数: 27 · 论文数: 81
R
Rajan Nataraajan
H 指数: 25 · 论文数: 118
A
Avery M. Abernethy
H 指数: 15 · 论文数: 50
M
Marco Wolf
H 指数: 14 · 论文数: 43
A
Andrew J. Czaplewski
H 指数: 12 · 论文数: 30
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