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M

Martin Spann

ludwig-maximilians-universität münchen

39H指数
229论文数
5.4K被引数
收录论文 66
发表时间
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Why People Think That Higher-Paid Workers Make Higher-Quality Products为什么人们认为高薪工人制造的产品质量更高
errPSYCHOLOGY & MARKETING
IF9.1
err2026-07-29
err0
PREAI
errIgnazio Ziano; Birga M. Schumpe; Christoph Ungemach; Lucas Stich; Martin Spann; Christoph Fuchs
err分享
err收藏
Profitability of two-part tariffs in name-your-own-price markets
errJournal of Retailing
IF10.2
err2026-01-23
err0
errOAAI
errLucas Stich; Robert Zeithammer; Martin Spann; Gerald Häubl
err分享
err收藏
Digital new products in virtual worlds –How do limited-time offers influence consumers’ adoption Behavior?
errJournal of Business Research
IF9.8
err2026-01-20
err0
PREAI
errChristian Pescher; Oliver Hinz; Ju-Young Kim; Martin Spann
err分享
err收藏
Augmented reality and spatial fit uncertainty in online retailing增强现实与在线零售中的空间契合度不确定性
errJournal of Retailing and Consumer Services
IF13.1
err2025-07-31
err0
errOAAI
errAlexander Pfaff; Martin Spann
err分享
err收藏
Algorithmic pricing: Implications for marketing strategy and regulation算法定价：对营销战略和监管的启示
errInternational Journal of Research in Marketing
IF7.5
err2025-05-30
err0
errOAAI
errMartin Spann; Marco Bertini; Oded Koenigsberg; Robert Zeithammer; Diego Aparicio; Yuxin Chen; Fabrizio Fantini; Ginger Zhe Jin; Vicki G. Morwitz; Peter Popkowski Leszczyc; Maria Ana Vitorino; Gizem Yalcin Williams; Hyesung Yoo
err分享
err收藏
Transaction-level wage transparency: How fair wage disclosure affects consumer preferences交易级工资透明度：公平工资披露如何影响消费者偏好
errInternational Journal of Research in Marketing
IF7.5
err2024-11-30
err0
errOAAI
errLucas Stich; Christoph Ungemach; Christoph Fuchs; Martin Spann; Ignazio Ziano; Birga M. Schumpe
err分享
err收藏
The idea marketplace: Diversity, social capital, and innovation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-09-10
err0
errOAAI
errHeusler, Andreas H.; Foutz, Natasha Z.; Spann, Martin; Stich, Lucas
err分享
err收藏
Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-09-01
err0
errOAAI
errSchuster, Emanuel; Spann, Martin
err分享
err收藏
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offersBidder博士与Entrant先生之奇案：高价报价中的消费者偏好不一致现象
errInternational Journal of Research in Marketing
IF7.5
err2024-08-27
err0
errOAAI
errRobert Zeithammer; Lucas Stich; Martin Spann; Gerald Häubl
err分享
err收藏
The value of distinctiveness: Product uniqueness in crypto marketing独特性的价值：加密营销中的产品独特性
errInternational Journal of Research in Marketing
IF7.5
err2024-07-08
err0
errOAAI
errSophie M. Berghueser; Martin Spann
err分享
err收藏
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
errthe academy of marketing science
IF4.9
err2024-07-01
err0
PREAI
errGabel, Sebastian; Molitor, Dominik; Spann, Martin
err分享
err收藏
Mobile Push vs. Pull Targeting and Geo-Conquesting
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2024-03-13
err2
errOAAI
errMolitor, Dominik; Spann, Martin; Ghose, Anindya; Reichhart, Philipp
err分享
err收藏
The Effect of Delivery Time on Repurchase Behavior in Quick Commerce
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2024-03-04
err3
errOAAI
errHarter, Alice; Stich, Lucas; Spann, Martin
err分享
err收藏
How observation of other shoppers increases the in-store use of mobile technology
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-03-01
err2
PREAI
errDarvasi, Gabor; Spann, Martin; Zubcsek, Peter Pal
err分享
err收藏
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
errthe academy of marketing science
IF4.9
err2024-01-01
err6
errOAAI
errWlomert, Nils; Papies, Dominik; Clement, Michel; Spann, Martin
err分享
err收藏
Rejoinder: User-Generated Content Availability and Platform Regulation
errthe academy of marketing science
IF4.9
err2024-01-01
err0
PREAI
errWloemert, Nils; Papies, Dominik; Clement, Michel; Spann, Martin
err分享
err收藏
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping
errDECISION SUPPORT SYSTEMS
IF6.8
err2023-11-01
err2
PREAI
errMolitor, Dominik; Daurer, Stephan; Spann, Martin; Manchanda, Puneet
err分享
err收藏
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e-commerce当现实适得其反: 产品评估背景和增强现实在电子商务中的有效性
errPSYCHOLOGY & MARKETING
IF9.1
err2023-07-21
err11
errOAAI
errPfaff, Alexander; Spann, Martin
err分享
err收藏
Dynamic pricing and reference price effects
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-11-01
err12
PREAI
errPrakash, David; Spann, Martin
err分享
err收藏
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising多屏广告效果的实验分析
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err11
PREAI
errHoeck, Lena; Spann, Martin
err分享
err收藏

研究方向

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合作学者
合作期刊
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Andreas Herrmann
H 指数: 101 · 论文数: 1.3K
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
G
Gerard J. Tellis
H 指数: 69 · 论文数: 235
J
Jan Marco Leimeister
H 指数: 59 · 论文数: 1.1K
G
Gary L. Lilien
H 指数: 58 · 论文数: 294
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