Garrett P. Sonnier - Publications, H-index & Citations

Garrett P. Sonnier

university of texas system

12H指数

23论文数

1.1K被引数

收录论文 7

发表时间

Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2023-09-01

PREAI

Sonnier, Garrett P.; Rutz, Oliver J.; Ward, Adrian F.

Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings

JOURNAL OF MARKETING RESEARCH

IF5

2023-02-16

PREAI

Li, Kathleen T. T.; Sonnier, Garrett P. P.

A New Method to Aid Copy Testing of Paid Search Text Advertisements

JOURNAL OF MARKETING RESEARCH

IF5

2017-12-01

PREAI

Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

JOURNAL OF MARKETING RESEARCH

IF5

2012-06-01

124

PREAI

Rutz, Oliver J.; Bucklin, Randolph E.; Sonnier, Garrett P.

A Dynamic Model of the Effect of Online Communications on Firm Sales

the academy of marketing science

IF4.9

2011-07-01

165

PREAI

Sonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J.

Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image

JOURNAL OF MARKETING RESEARCH

IF5

2011-06-01

PREAI

Sonnier, Garrett; Ainslie, Andrew

The Evolution of Internal Market Structure

the academy of marketing science

IF4.9

2011-03-01

PREAI

Rutz, Oliver J.; Sonnier, Garrett P.

研究方向