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E

Eunju Ko

yonsei university and csw lab inc.

48H指数
309论文数
1.1W被引数
收录论文 47
发表时间
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How perceived value and quality influence adoption of AI-generated educational video for children’s safety clothing: The roles of attitude, self-efficacy, and sense of safety感知价值和质量对儿童安全服装AI生成教育视频采纳的影响：态度、自我效能感和安全感的作用
errJournal of Global Fashion Marketing
IF5.5
err2026-06-16
err0
PREAI
errNeulonbit Oh; Qi Jiang; Eunju Ko; Charles R. Taylor; Kyung Hoon Kim
err分享
err收藏
Fashion AI across the value chain: A comprehensive literature review and future agenda时尚AI在价值链中的应用：一项全面的文献综述与未来议程
errJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
err2025-10-02
err1
PREAI
errOh, Neulonbit; Ko, Eunju; Cho, Minjung
err分享
err收藏
Emotional and Functional Values of Generative AI in Fashion: Effects on User Satisfaction and Continued Use生成式AI在时尚领域的情感与功能价值：对用户满意度及持续使用的影响
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2025-09-01
err0
PREAI
errQi, Le; Cho, Minjung; Ko, Eunju
err分享
err收藏
AI transformation and AI adoption intention in B2B environmentPark, D.H.; Jiang, Q.; Ko, E.; Son, S.C.; Kim, K.H. B2B环境中的AI转型与AI采纳意向。J. Glob. Sch. Mark. Sci. Bridg. Asia World 2025, 35, 439–457. [Google Scholar] [CrossRef]
errJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
err2025-09-01
err0
PREAI
errPark, Dong Hwan; Jiang, Qi; Ko, Eunju; Son, Sang Chul; Kim, Kyung Hoon
err分享
err收藏
How awe shapes sustainable “buy less, buy premium” consumer preference敬畏感如何塑造可持续的“少买、买优质”消费者偏好
errJournal of Business Research
IF9.8
err2025-08-22
err0
errOAAI
errDayeon Choi; Divya Tewari; Yuri Seo; Eunju Ko
err分享
err收藏
The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth奢侈品NFT时尚对品牌态度和电子口碑的影响
errInternational Journal of Advertising
IF5.9
err2025-06-30
err0
PREAI
errYi Wang; Hyein Lee; Eunju Ko; Tyler Milfeld
err分享
err收藏
Does fashion week enhance city brand equity? The impact of fashion destination experience on e-WOM and revisit intention时尚周是否提升城市品牌资产？时尚目的地体验对电子口碑和重访意愿的影响
errTourism Review
IF7.9
err2025-02-25
err0
PREAI
errMinjung Cho; Eunju Ko
err分享
err收藏
Clothing design factors, aesthetic experience, and preference: Additional insights from neuromarketing in civil defense clothing
errglobal marketing
IF5.5
err2024-10-28
err0
errOAAI
errKo, Eunju; Lee, Eun-Ju; Kim, Kyung Hoon; Oh, Neulonbit; Yin, Meiling
err分享
err收藏
Does Luxury Fashion Shape Consumers' Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2024-10-18
err2
PREAI
errUm, Hoisoo; Ko, Eunju; Cho, Minjung; Do, Boram
err分享
err收藏
The impact of digital fashion marketing on purchase intention数字时尚营销对购买意愿的影响
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2024-10-02
err1
PREAI
errMao, Junyue; Xu, Xiaohong; Han, Jinghe; Ko, Eunju
err分享
err收藏
Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2024-10-01
err4
PREAI
errCho, Minjung; Ko, Eunju; Taylor, Charles R.
err分享
err收藏
The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory
errglobal marketing
IF5.5
err2024-09-03
err1
PREAI
errCho, Minjung; Ko, Eunju; Taylor, Charles R.
err分享
err收藏
Does consumer knowledge about sustainable-fashion impact intention-to-buy?
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2024-06-03
err2
PREAI
errHan, Jinghe; Woodside, Arch George; Ko, Eunju
err分享
err收藏
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-02-02
err6
PREAI
errCho, Minjung; Ko, Eunju; Borenstein, Benjamin E.
err分享
err收藏
Contactless marketing management of fashion brands in the digital age
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2023-08-01
err11
PREAI
errCho, Minjung; Yun, Hyesu; Ko, Eunju
err分享
err收藏
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2023-06-12
err42
PREAI
errPark, Yeonseo; Ko, Eunju; Do, Boram
err分享
err收藏
The metaverse experience in luxury brands
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2023-05-01
err31
PREAI
errJiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon
err分享
err收藏
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries
errJOURNAL OF MACROMARKETING
IF2.3
err2023-04-11
err11
errOAAI
errWooliscroft, Ben; Ko, Eunju
err分享
err收藏
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2023-02-20
err15
PREAI
errKim, Sang Jin; Yoo, Jiwon; Ko, Eunju
err分享
err收藏
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2021-12-10
err45
PREAI
errPang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Arch G. Woodside
H 指数: 71 · 论文数: 633
C
Charles R. Taylor
H 指数: 62 · 论文数: 396
M
Myoung Soo Kim
H 指数: 52 · 论文数: 2.6K
E
Eun Young Kim
H 指数: 51 · 论文数: 861
D
Daesik Hong
H 指数: 47 · 论文数: 495
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